2027 BMW 7 Series Facelift Could Push U.S. Prices Past $100,000

A Much-Needed Facelift

We still remember the initial reactions towards the seventh-generation 7 Series. Just when we thought the facelifted sixth-gen model had a massive grille, we were all proven wrong in 2022. Couple that with the monolithic theme of the exterior, and there were, inevitably, violent reactions to it.

More recently, the flagship sedan received a facelift, or rather, benefitted from one. Yes, there were still some negative comments about it, but there have been those saying it's a massive improvement from before. The entire front end has been made more cohesive, and the rear follows the form of the much smaller i3. While it couldn't go for the full Neue Klasse look, it was implemented and integrated relatively neatly in the new 7 Series.

Now Available in Europe

A little over a month since its world premiere, the revamped 7 Series is now available in parts of Europe. That means prices are out, and we can now get a general idea of what it could be like once it's landed in the U.S.

Mind you, not all variants are out just yet. In Germany, only the 740 xDrive represents the ICE-powered 7 Series, while the rest are all-electric i7 models. The 750e xDrive and M760e xDrive plug-in hybrid models will be made available later in the year and thus do not have pricing at the time of writing. Europe will, of course, be getting a diesel option.

Predictably Expensive

In Germany, the 740 xDrive with no options and non-metallic paint starts at €117,900 (around $137,000). As for a similarly bare i7 50 xDrive, that one carries a base price of €121,400. For reference, current U.S. pricing for the outgoing pre-facelift model is $99,300 for a 740i, while the xDrive version of the same car bumps the entry point to $102,300.

For the most part, German pricing for the 2027 7 Series is up by €4,000 to €5,000 (approx. $4,800 to $5,800), depending on the model selected. All things considered, it's a relatively reasonable increase given the changes made to the vehicle. The question now is: how will it be reflected in U.S. pricing?

Breaking $100,000

There's a good chance the 7 Series will break the $100,000 mark at the base price. Of course, the increase won't be exactly like the German-market models, but U.S model prices could go up between $4,500 and $6,000. However, there is a wrench in the gears in the form of tariffs. The situation is unpredictable at best, so nailing down a true estimated price.

The good news is that cars are much cheaper in America than in Europe, so whichever way you look at it, the new 7 Series will probably cost less stateside than in its home country.

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