Bugatti’s Shapeshifting TV Costs More Than Many Supercars

Ferrari is widely considered the undisputed king of car brand merchandise, with the Prancing Horse logo being featured on all kinds of products, from clothing, footwear, accessories and lifestyle items to jewelry, bags, eyewear, toys and everything in between.

Obviously, Ferrari makes a lot of money from this side of the business—almost as much as it does from selling supercars. Still, it’s not the only super luxury brand that has branched out heavily in merchandise.

Bugatti also offers a wide range of merchandise, and some of the items listed on its official store are quite unusual, such as luxury furniture under the Bugatti Home brand, electric scooters, headphones and even champagne, among many other things.

The Bugatti Of TVs Is Inspired By The Tourbillon Hypercar

But the latest product that wears the Bugatti logo is arguably the most unexpected of them all—a luxury TV. It’s called the C Seed Bugatti N1 TV and it’s the result of a collaboration between C Seed, the Austrian pioneer of luxury 4K MicroLED TV systems, and Bugatti.

Available in 110- and 137-inch sizes, the N1 TV is possibly the most spectacular TV set you’ve ever seen, for at least two reasons: it’s got cutting-edge display technology and a startup sequence that sees its morph from a sculptural architectural sideboard into a widescreen TV in seconds.

The C Seed Bugatti N1 is directly inspired by the Bugatti Tourbillon, more specifically the side profile—the iconic ‘C-line’—of the hypercar. The resemblance is most obvious when the TV is in its closed state, with the start of the opening sequence clearly reminding of the Bugatti Tourbillon’s butterfly doors.

The Bugatti N1 by C Seed also stands out when not in use due to its clean surfaces, precise detailing and balanced proportions. The automaker also says the N1 “perfectly echoes the new era-defining Tourbillon, symbolized by its ‘screen detox’ approach.” Obviously, that only applies when the TV is retracted into its shell.

At the push of a button, things change dramatically: the N1 transforms in 45 seconds from a minimal sculptural object into a 110- or 135-inch 4D MicroLED TV. The dramatic unfolding process, which takes place in several stages, is powered by a center-sliding mechanism that ensures perfectly balanced motion. When not in use, the screen disappears entirely and the luxury TV morphs back into a stylish sideboard.

What Makes It A Great TV

Now for the TV-specific stuff, the C Seed Bugatti N1 features innovative MicroLED MiP technology, which is said to deliver “outstanding contrast, deep blacks, sharp image quality, and energy-efficient performance with minimal heat generation.” Furthermore, the HDR10+ specialized screen coating and C Seed’s patented Adaptive Gap Calibration (AGC) produce a seamless, low-glare cinematic viewing experience.

The Bugatti TV also features a 180-degree screen rotation function together with an optional center-sliding mechanism, allowing the display to easily adapt to all sorts of living environments. Befit of a Bugatti, carbon fiber elements are also present, emphasizing the N1 TV’s lightweight engineering and luxury character.

The TV is said to use original materials and finishes from the Bugatti Tourbillon, as well as an exclusive Sculpture Silver finish and bespoke color configurations.

Another cool thing about the C Seed Bugatti N1 is the sound system powered by Wisdom Audio that is said to deliver “exceptional clarity, precision, and immersive depth through advanced planar magnetic technology and optimized sound shaping, ensuring each driver performs within its ideal frequency range.”

The speakers are seamlessly integrated into the sculptural design; they extend into position when activated and retract discreetly when not in use.

Bugatti’s first TV is available through an exclusive network of selected partners and authorized dealers worldwide. The price hasn’t been officially disclosed, but unconfirmed reports claim the 137-inch model will cost well over $400,000, making it more expensive than many supercars.

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