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China’s Boxy New SUV Is The Kind Of Forbidden Fruit America Wants

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The global automotive landscape is shifting at breakneck speed, and Western markets are increasingly feeling left out. While domestic brands struggle to balance battery costs and design, cheap Chinese EVs continue to emerge as highly capable, ultra-modern alternatives that rewrite the rules of what an affordable utility vehicle should be.

According to MIIT regulatory filings via CarNewsChina, the Chery iCaur V25 is a mid-size, boxy EREV (extended-range electric vehicle). The V25 differs from the ICaur V23 EV we drove last year in that its headlamps feature half-circles for DRLs instead of parallel lines on the V23. The 182.5-inch-long SUV rides on a 111-inch wheelbase, featuring short overhangs for maximum ground clearance, a side-opening tailgate with an external storage box, and optional 21-inch rims.

icaur-v25-erev4.png?profile=rss

Chery

Inside the Boxy Chery iCaur V25

Under the hood lies a clever plug-in hybrid setup. A 1.5-liter turbocharged engine acts strictly as a generator, outputting up to 154 hp to support a 33.68 kWh lithium-iron-phosphate battery pack supplied by Gotion High-Tech. This translates to a pure-electric range of up to 93 miles (WLTC) and an ultra-frugal fuel consumption rate of roughly 153 mpg. Despite its 5,997 lb gross weight, the V25 can reach a top speed of 112 mph and handles heavy-duty work easily with an optional factory tow package rated at 3,968 lb of towing capacity.

The tech suite is equally high-caliber. An optional roof-mounted LiDAR module connects to a high-compute system powered by advanced chipsets, delivering up to 560 TOPS of processing power to run advanced, end-to-end autonomous driving software. This allows the rugged vehicle to tackle urban assisted driving, automated parking, and highway navigation.

icaur-v25-erev-2.png?profile=rss

Chery

Why We Crave the Forbidden Fruit

There is an undeniable truth in the modern car enthusiast market: we are absolutely obsessed with boxy, vintage aesthetics. Manufacturers have caught on, heavily marketing these utility-first vibes as we see legacy nameplates morphing into rugged city cruisers to satisfy urban buyers. This design language taps into our collective desire to escape the sterile, aerodynamic blobs dominating modern highways.

By successfully weaponizing nostalgia, companies are finding massive success in convincing buyers that every daily commute is an overlanding adventure waiting to happen. The Chery iCaur V25 is yet another enticing piece of forbidden fruit that will likely never cross onto Western shores, leaving us to admire its clever EREV packaging and retro charm from afar.

icaur-v25-erev3.png?profile=rss

Chery

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