Maserati Just Slashed $57,000 Off Its Electric Grand Tourers

Italian automaker has just revised its core range for 2027, updating the GranTurismo, GranCabrio, and Grecale. All of these are available as all-electric Folgore versions, and for the new model year, the two-door EVs have seen a massive cut in pricing of around $57,000. The GranTurismo Folgore started at $199,690 for 2026, and for 2027, it starts at a still hefty $141,995 ($57,695 cheaper than 2026). Meanwhile, the drop-top GranCabrio Folgore now starts at $152,195, a saving of $56,395 over the 2026 MSRP of $208,590. They're still expensive luxury goods, but they're far more attainable than before.

Maserati's EV Discounts Save Enough to Buy Other Premium EVs

These enormous changes in pricing are particularly remarkable given that the 2027 GranTurismo and GranCabrio Folgore have revised styling and more range (up from 242 miles for 2026 to over 250 miles for 2027), and the price cuts leave potential buyers with enough left over to buy other premium electric cars - the Mercedes-Benz EQB, the Acura RDX, and the BMW i4 all started around $57,000 new. So why has Stellantis given the luxury EVs such big price cuts? The obvious answer is that not enough buyers have been interested. According to Automotive News, just 35 GranTurismos and 41 GranCabrios were registered in the U.S. in the first four months of this year, and while Maserati doesn't break down which of its deliveries are electric, it's safe to assume that the majority of Maserati buyers opted for the Nettuno V6.

Maserati Has Tough Decisions to Make

Stellantis is working to revitalize all of its brands, but Maserati isn't as much of a priority as Jeep, Ram, and Dodge. However, that doesn't mean there's no movement. Maserati is contemplating bringing sedans back to the lineup, and its Nettuno V6 is being considered for hybridization. This will be with the help of mild-hybrid and high-voltage hybrid technology, not heavy and impractical plug-in hybrid systems. Maserati is also reportedly considering partnerships with other automakers, one of which could turn out to be China's BYD. And while these massive Folgore discounts show that Maserati isn't in the best place, it's still looking to the ultra-luxury market with low-volume special editions. Can the Trident survive? It seems to fall into a limbo between premium and ultra-luxury offerings, yet it doesn't have the same success as other luxury brands. Hopefully, that will change as decisions about its future are made.

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