Mazda Files CX-40 Trademark for New SUV Between CX-30 and CX-50

No Shortage of Crossovers at Mazda

If you head to your nearest Mazda showroom, you're pretty much greeted by a whole barrage of crossovers. Sure, there's the Mazda 3 and MX-5, but the rest of the lineup consists of hatchbacks and wagons on tall tires. It's what the public keeps buying, and it's what every automaker keeps churning.

In Mazda's case, there's the CX-30 as a stepping stone, followed by the all-new CX-5 and the not-as-new CX-50. For those who'd like something more upmarket, one can choose the CX-60, CX-70, and CX-90. Outside of the U.S, there's even the CX-80, an elongated CX-60 with an extra row of seats, and the CX-6e, which is a result of its partnership with Chinese automaker Changan.

And Another One?

So, Mazda has a crossover for every size, tax bracket, and budget, but it seems that it's not stopping with its current lineup. The company recently filed a trademark for the CX-40, suggesting that it could build a model that slots in between the CX-30 and CX-5/CX-50. It was registered in the U.S Patent and Trademark Office on February 27, 2026.

Should Mazda actually build it, it won't be the first time the company has made a crossover model with '4' in its name. From 2016 to 2025, Mazda introduced a model called the CX-4, and to no one's surprise, it slotted between the CX-3 and CX-5. It was exclusive to the Chinese market and adapted a more wagon-like profile with a lower roof. Think of it then as a jacked-up Mazda 3 hatchback in the same vein as the CX-30, but made longer.

But Wait, There's More

The thing is, it wasn't just the CX-40 that we saw in the trademark database. Also present was CX-10, and given Mazda's naming convention, this might as well be the name of its smallest crossover should it decide to build it. Curiously, there was also a trademark for CX-20, though it was filed way back in 2020.

If you recall, the Mazda Vision X Compact Concept shown at the 2025 Japan Mobility Show has all the potential to be produced. Mazda recently invested heavily in its facility in Thailand to build more compact hybrids, and the car that could be called CX-10 or CX-20 could be made there.

As for something we can actually expect soon, the next-generation CX-30 is coming soon. It could be revealed a few years from now. There's no exact timeline just yet, but given the age of the current model, it'll only be a matter of time.

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