Range Rover’s First EV Is Expected To Cost More Than The V8

The Electric Range Rover is Coming

It's no secret that the electric Range Rover is coming soon. It's expected to reach showrooms before the end of the year, and it's part of JaguarLand Rover's rollout of many more EVs coming soon. Not only is it the first electric Range Rover, but it'll also be the first Land Rover product to forgo an engine.

Obviously, it's a big deal for Land Rover, and the company is already proclaiming it to be the best kind of Range Rover. A bold claim, but we'll be the judge of that once we actually get behind the wheel of one.

Greatness Reflected in Price

Land Rover appears so confident in its product that it'll do something many of its competitors are actively avoiding. Instead of trying to get close to the prices of its fuel-fed counterparts, the brand rather proudly said that it'll be even more expensive for the models equipped with engines.

Automotive News reports that Jaguar Land Rover is betting big on EVs, believing its customers are more than willing to pay a premium for battery-powered vehicles. It's a stark contrast to just about everyone else who has been trying to attract more customers towards electric cars by price-matching the combustion-powered and hybrid offerings.

"Our job is to explain that the best Range Rover ever actually has an electric powertrain," said JLR chief commercial officer Leonard Hoornik. By the looks of it, making it more expensive is the company's way to convey that message.

How Much Could it Cost?

At the time of writing, JLR has not disclosed prices for the electric Range Rover, but looking at the lineup should help give a ballpark figure. In the U.S., the full-size Range Rover starts at $115,750 with destination and delivery. That's for the standard wheelbase SE model with a 3.0-liter inline-six engine.

If Land Rover wants to put premium pricing on the Range Rover EV, it could well start in the $150,000 range. That puts its price above the plug-in hybrid model ($131,250) and the one equipped with the 4.4-liter V8 ($140,450). It's high enough to show that there is a premium over the combustion and hybrid-powered models, but not shockingly more expensive. Then again, that might still be a relatively small number for the average Range Rover buyer. Of course, we'll know more once Land Rover releases the SUV.

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