Urban’s Wildest Defender Yet Isn’t Really An SUV Anymore

UA’s Most Ambitious Project To Date

For the past ten years, Urban Automotive has made a name for itself by taking already fancy European rides and cranking up the exclusivity. Range Rover, G-Wagen, Urus, Cullinan – you name it, they've probably given it the Urban treatment. Their formula? Aggressive looks, loads of carbon fiber, and just enough restraint to keep things recognizable.

For its tenth run at the Goodwood Festival of Speed, Urban isn't just rolling out another widebody kit. This time, they're showing off what they call their wildest project yet: the Urban Widetrack Avontur prototype.

Starting with the Land Rover Defender 110 Hard Top, Urban has flipped the script and turned the classic off-roader into a two-door luxury lifestyle truck. Instead of building another impractical show car, Urban claims this one mixes high-end craftsmanship with real-world usefulness. Picture it parked outside a Monaco hotel, next to a yacht, or hauling gear around a country estate – it’s meant to fit in anywhere.

Luxury Lifestyle Utility Vehicle

From the front, it’s still clearly a Defender, but everything behind the B-pillar has been completely reimagined. It’s now a pickup, with a carbon-fiber bed floor, modular rails, and a giant UA logo stamped right into the bed. Urban even kept the Defender’s tailgate and snuck in a built-in bottle holder for good measure.

All told, the Avontur packs over 36 custom parts. There’s a new carbon-fiber hood, fresh side trim, a totally reworked rear end, and a purpose-built rollover frame so the whole thing feels solid – not like some sketchy aftermarket hack job.

The Goodwood prototype sits on Urban’s Widetrack kit, with beefy fender flares, big bronze wheels, and carbon-fiber accents everywhere you look – especially around the roof and rear.

Inside, it’s all about luxury, not mud-plugging. The rear is loaded with carbon fiber, and the sport seats come with honeycomb stitching, suede inserts, and Urban logos stitched in. With just two seats, it’s got a stripped-back, custom vibe that nods to its work-truck roots.

Exclusivity Doesn't Come Cheap

Urban hasn’t said anything about engine upgrades, so it’s probably running the stock Defender setup. This build is all about the looks, the engineering, and making sure nobody else has one – performance takes a back seat.

No word on price yet, but let’s be real – this won’t be cheap. With all that carbon fiber, custom engineering, and limited numbers, expect the Avontur to cost a lot more than your average Defender 110 Hard Top.

If you want one, Urban is already taking names on its website before production details drop. Buyers can pick from Forged Carbon, Urban 2x2 Carbon Fibre, or Urban 4x4 Carbon Fibre, with gloss or matte finishes up for grabs.

Will the Avontur actually make it to full production? Who knows. But as a flex of Urban’s design and engineering chops, it’s a wild new direction for Defender fans tired of the same old widebody kits.

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