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To analyze NASCAR television ratings right now requires a little bit of arithmetic and critical thinking in equal parts.
Television ratings have become a bit of a divisive subject in NASCAR circles right now due to the advent of a new way that Nielsen Media Research captures audience shares. The new metric is called Big Data + Panel.
What does this even mean?
For a vast majority of this ...Keep reading
Television ratings have become a bit of a divisive subject in NASCAR circles right now due to the advent of a new way that Nielsen Media Research captures audience shares. The new metric is called Big Data + Panel.
What does this even mean?
For a vast majority of this ...Keep reading
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