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Apple will pay $250 million to settle a class action lawsuit accusing it of false advertising and unfair competition after the personalized Siri features it promoted when launching the iPhone 16 were delayed.
Apple was accused of setting "a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," while also causing "unprecedented excitement" that resulted in millions of consumers unnecessarily upgrading their devices.
A smarter, Apple Intelligence version of Siri was shown off at WWDC 2024, and then promoted in ads and videos when the iPhone 16 launched in September 2024. After Apple delayed the Siri Apple Intelligence features in March 2025, Apple pulled its ads, but they had been running for several months at that point.
The lawsuit claimed Apple violated consumer law by misleading consumers about the actual utility and performance of Apple Intelligence, and causing them to purchase a device "with features that did not exist or were materially misrepresented."
Apple's $250 million payment will provide U.S. Settlement Class Members who submit Claim Forms with a per-device payment of $25 for each eligible device, though that could increase up to $95 per device if claim volume is low.
Eligible devices include iPhone 16, iPhone 16e, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, or iPhone 15 Pro Max models purchased between June 10, 2024, and March 29, 2025.
The settlement has received preliminary approval, and notices to those eligible to make a claim will start to receive email notices no more than 45 days from today.
This article, "Apple to Pay $250 Million to Settle Class Action Over Delayed Siri Features" first appeared on MacRumors.com
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Apple was accused of setting "a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," while also causing "unprecedented excitement" that resulted in millions of consumers unnecessarily upgrading their devices.
A smarter, Apple Intelligence version of Siri was shown off at WWDC 2024, and then promoted in ads and videos when the iPhone 16 launched in September 2024. After Apple delayed the Siri Apple Intelligence features in March 2025, Apple pulled its ads, but they had been running for several months at that point.
The lawsuit claimed Apple violated consumer law by misleading consumers about the actual utility and performance of Apple Intelligence, and causing them to purchase a device "with features that did not exist or were materially misrepresented."
Apple's $250 million payment will provide U.S. Settlement Class Members who submit Claim Forms with a per-device payment of $25 for each eligible device, though that could increase up to $95 per device if claim volume is low.
Eligible devices include iPhone 16, iPhone 16e, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, or iPhone 15 Pro Max models purchased between June 10, 2024, and March 29, 2025.
The settlement has received preliminary approval, and notices to those eligible to make a claim will start to receive email notices no more than 45 days from today.
Tags: Apple Lawsuits, Siri
This article, "Apple to Pay $250 Million to Settle Class Action Over Delayed Siri Features" first appeared on MacRumors.com
Discuss this article in our forums
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