Arctic Cat Adds Powersports Veteran Avi Laub

Arctic Cat Adds Powersports Veteran Avi Laub, Strengthening Sales

Leadership

(THIEF RIVER FALLS, MN July 6, 2026) — Arctic Cat proudly announces the appointment of Avi Laub
as Director of Sales for the United States, a pivotal leadership role that will help drive the company’s
continued growth, dealer engagement, and market expansion across the country.
Laub joins Arctic Cat with more than 28 years of experience in the powersports industry, bringing a
proven track record of sales leadership, strategic execution, and
relationship building. Throughout his distinguished career, Laub has
held key positions including District Sales Manager, Regional Sales
Manager, Director of Sales, and most recently Brand Director for
respected global brands.

In his new role, Laub will lead Arctic Cat’s U.S. sales organization,
focusing on strengthening dealer partnerships, expanding the dealer
network, and accelerating growth across all product categories.
“From day one of this process, everybody I spoke with at Arctic Cat
opened their arms, and it immediately felt like this was the place I
was meant to be,” Laub said. “This team is the envy of the industry
right now. I believe Arctic Cat has an incredible opportunity to build out our sales organization and
our dealer network by partnering with the right people and quality businesses.”
Arctic Cat leadership expressed strong enthusiasm about the appointment, citing Laub’s deep
industry expertise and passion for customer and dealer success.
“We are very fortunate and excited to add somebody with Avi’s experience, knowledge, passion and
talent to our team,” said Erik Nelson, Vice President of Sales at Arctic Cat. “His understanding of the
dealer and sales rep experiences, combined with his ability to build positive relationships, make him
an ideal fit. Working together, our team will continue to build momentum for Arctic Cat and our
dealers, knowing that our best days lie ahead.”
Laub’s addition underscores Arctic Cat’s commitment to investing in world-class talent as the
company continues to innovate and grow within the competitive powersports market. As dealer
relationships and success continue to be a focal point for the business, Arctic Cat remains
committed to identifying the right partners to service the communities of our customers.
ABOUT ARCTIC CAT: Arctic Cat has been a leader in the offroad industry since 1962. Arctic Cat
manufactures and markets snowmobiles, ATVs, and side-by-sides, and is dedicated to delivering
premium vehicles designed to exceed expectations. With a strong network of dealers and
distributors and a legacy of innovation, Arctic Cat continues to push the boundaries of adventure and
durability for riders across the globe.

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