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EU Spares Apple Maps and Apple Ads
The European Commission today said it found that Apple Maps and Apple Ads should not be designated as "gateways" under the EU's Digital Markets Act. In a press release, the European Commission said that Apple Maps and Apple Ads are not big enough individually to qualify as "important gateways between business users and end users," and therefore the platforms will not be subject to stricter regulations. This follows an investigation that began in late November. "This assessment is based on a number of considerations, including that Apple Maps has a relatively low overall usage rate in the EU, and that Apple Ads has very limited scale in the online advertising sector in the EU," the European Commission said. Apple as a whole is still considered a "gatekeeper" under the Digital Markets Act. Apple Ads and Apple Maps will have more in common soon, as Apple reportedly plans to start showing ads within Apple Maps search results as soon as this year.Tags: Apple Ads, Apple Maps, European Commission This article, "EU Spares Apple Maps and Apple Ads" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart sing. It really does. I promise some celebration." Apple was founded on April 1, 1976, so the company will celebrate its 50th anniversary in a little less than two months from now. From near-bankruptcy in the late 1990s to becoming the world's most valuable public company in the early 2010s, Apple has been through a series of highs and lows over the past half century. The company just reported an all-time revenue record last quarter, driven by all-time high iPhone sales, so the company has come a long way. We will be sure to have in-depth coverage of whatever Apple has in store for its 50th.Tag: Tim Cook This article, "Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Apple CEO Tim Cook Promises to Lobby U.S. Government on Immigration
In an all-hands meeting with employees today, Apple CEO Tim Cook promised to lobby the U.S. government on immigration, according to Bloomberg's Mark Gurman. Cook said he is "deeply distraught" with the U.S. government's current approach to immigration, and he promised to make his voice heard on the matter, the report said. "For as long as I can remember, we have been a smarter, wiser, more innovative company because we've attracted the best and brightest from all corners of the world," Cook told employees, according to the report. Cook ensured that he would "continue to lobby lawmakers on this issue" going forward, per the report. Cook said immigration is especially important to Apple because the company has "team members across the U.S. on some form of visa," the report said. Cook also reiterated his support for the Deferred Action for Childhood Arrivals (DACA) policy. In a memo last month, Cook said he was "heartbroken" about recent events in Minneapolis, Minnesota, after two people were killed by U.S. federal immigration agents there. The killings stoked public outcry in the country. "This is a time for deescalation," said Cook, in the memo. "I believe America is strongest when we live up to our highest ideals, when we treat everyone with dignity and respect no matter who they are or where they're from, and when we embrace our shared humanity. This is something Apple has always advocated for."Tag: Tim Cook This article, "Apple CEO Tim Cook Promises to Lobby U.S. Government on Immigration" first appeared on MacRumors.com Discuss this article in our forums View the full article
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iPhone 17e and iPad 12 Features and Release Date Rumors Surface in Two New Reports
Japanese blog Mac Otakara today shared some alleged details about the iPhone 17e and iPad 12, which are both expected to be released within the next few months. According to the report, which cites "reliable sources," the iPhone 17e will have a similar overall design as the iPhone 16e. While some previous rumors indicated that the iPhone 17e would have a Dynamic Island, the report said this information is not true and that the device will continue to have a notch like the iPhone 16e. In February 2025, Apple discontinued the iPhone SE and released a new entry-level iPhone 16e. The device features a 6.1-inch OLED display, an A18 chip, Apple Intelligence, a single 48-megapixel rear camera, an Action button, a USB-C port, and more. The iPhone 17e would be the follow-up, spec-bumped model. The publication does expect three key upgrades for the iPhone 17e:A19 chip: This one is no big surprise, but the iPhone 17e is expected to be powered by Apple's A19 chip, up from the A18 chip in the iPhone 16e. This upgrade will result in faster performance and power efficiency improvements. C1X modem: Apple says its second-generation C1X modem for 5G and LTE is up to twice as fast as its first-generation C1 modem in the iPhone 16e. Apple also says the C1X is the most power-efficient modem in an iPhone to date. N1 chip: Like the iPhone Air, the report said the iPhone 17e will be equipped with Apple's N1 chip for Wi-Fi, Bluetooth, and Thread. In the iPhone Air, the N1 chip supports Wi-Fi 7 and Bluetooth 6, and Apple says the chip improves the overall performance and reliability of features like Personal Hotspot and AirDrop.As for the iPad 12, the report said that device will likely have a similar design as the iPad 11, but with a newer A18 chip that supports Apple Intelligence. That means the iPad 12 would have 8GB of RAM, up from 6GB in the iPad 11. A separate report from Macwelt, available in English on Macworld, cites a source who said that Apple plans to announce the iPhone 17e with a press release on an unusual date: Thursday, February 19. The publication agreed that the iPhone 17e will not have a Dynamic Island, but they do expect the device to feature MagSafe, as previously rumored. MagSafe: Unlike the iPhone 16e, the iPhone 17e will reportedly feature MagSafe for up to 20W-25W magnetic wireless charging. The iPhone 16e is limited to Qi wireless charging at up to 7.5W speeds. You would also be able to magnetically attach accessories like Apple's MagSafe Wallet to the back of the iPhone 17e.Macwelt added that the iPhone 17e will still have a single rear camera. No other major changes have been rumored so far, so the iPhone 17e's overall design and other specs should be similar to the iPhone 16e. In the U.S., the iPhone 16e starts at $599, but there is no word yet on how much the iPhone 17e will cost.Related Roundup: iPadTags: Mac Otakara, Macwelt, MacworldBuyer's Guide: iPad (Don't Buy)Related Forum: iPad This article, "iPhone 17e and iPad 12 Features and Release Date Rumors Surface in Two New Reports" first appeared on MacRumors.com Discuss this article in our forums View the full article
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iPad Demand Surges as Apple Strengthens Grip on Tablet Market
Apple expanded its lead in the global tablet market in late 2025 as overall shipments rebounded, according to new research from Omdia. Global tablet shipments reportedly reached 162 million units in 2025, representing 9.8% year-over-year growth. The research firm said the strongest momentum occurred during the holiday quarter, when shipments reached 44 million units, also up 9.8% compared to the same quarter a year earlier. Omdia described the annual total as the highest shipment volume recorded since the surge in demand seen in 2020, partly caused by anticipation of memory supply constraints. Apple was a key contributor to the market's late-year growth. Omdia says that Apple shipped 19.6 million iPads in the fourth quarter of 2025, representing a 16.5% year-over-year increase. The firm said this performance was driven by strong demand for the 11th-generation iPad and the M5 iPad Pro. The fourth-quarter results increased Apple's market share to 44.9%. This placed Apple well ahead of other tablet vendors during the holiday quarter, with Samsung at 14.7%, Lenovo at 8.8%, Huawei at 6.9%, and Xiaomi at 6.4%. Other manufacturers collectively accounted for the remaining 18.3% of shipments. The report also highlighted changes in how tablets are expected to be positioned in the coming years, including greater emphasis on ecosystem integration and artificial intelligence features: On the product side, we expect a shift in how tablets are positioned and marketed, with vendors framing them as ecosystem-centric devices in a more controlled demand environment. This includes the introduction of cross-OS functionality and a focus on AI-driven experiences. Recent examples include Lenovo's Qira, which operates across Windows and Android to deliver a more seamless user experience and reduce friction between AI assistants. In addition, the collaboration between Apple and Google to use Gemini for future Apple Intelligence features represents a positive step forward for the generative AI ecosystem across its device portfolio, including iPads. Regional performance varied across the year. Omdia said Central and Eastern Europe recorded the fastest growth in 2025, followed by Asia Pacific. All regions experienced double-digit growth except North America, where vendor and retail discounting helped offset an otherwise declining trend during the holiday season.Tag: Omdia This article, "iPad Demand Surges as Apple Strengthens Grip on Tablet Market" first appeared on MacRumors.com Discuss this article in our forums View the full article
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iFixit Shares AirTag 2 Teardown, Here's What's New
We were so busy covering Apple's earnings call last Thursday that iFixit's AirTag 2 teardown video that afternoon went under our radar until now. For those who have yet to watch the video, iFixit opens up the AirTag 2 and reveals what is new inside, including a redesigned speaker that is up to 50% louder than the one in the previous AirTag, according to Apple. The teardown also provides a look at the AirTag 2's second-generation Ultra Wideband chip and more. The overall design of the AirTag 2 is similar to the original version of the item tracking accessory. While a previous teardown showed that it is more difficult to remove the speaker in the AirTag 2, compared to the one in the original AirTag, iFixit was still able to disable the speaker's audible chime with the use of a soldering gun. For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com. Apple released the new AirTag last month. In addition to the louder speaker, Precision Finding works up to 50% farther away from an item compared to the previous-generation model, and the overall Bluetooth tracking range is also improved. Related Reading: AirTag 2 Hands-On: What's New and Should You Upgrade?Related Roundup: AirTagTags: iFixit, Teardown This article, "iFixit Shares AirTag 2 Teardown, Here's What's New" first appeared on MacRumors.com Discuss this article in our forums View the full article
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What to Expect From the iPhone 18 Pro After the Latest Rumor Reversal
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another seven months or so, there are already plenty of rumors about the devices. It was initially reported that iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that the devices will have only partially under-screen Face ID, which will result in a narrower Dynamic Island area. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of February 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras More power-efficient LTPO+ displays A narrower Dynamic Island, resulting from Face ID being partially under the screen Variable aperture for at least one rear camera A20 Pro chip manufactured with TSMC's 2nm process and new packaging technology A simplified Camera Control button with no swipe gestures Design changes to the rear Ceramic Shield for MagSafe charging, potentially including a more frosted glass appearance Apple-designed C1X or C2 modem for 5G/LTE cellular connectivity Apple-designed N1 chip or newer for Wi-Fi 7, Bluetooth 6, and Thread Web browsing via satellite New color options under consideration: burgundy, brown, or purple iPhone 18 Pro Max may be slightly thicker than the iPhone 17 Pro Max, perhaps to accommodate a larger batteryBookmark our iPhone 18 roundup to stay on top of future rumors.Related Roundup: iPhone 18Related Forum: iPhone This article, "What to Expect From the iPhone 18 Pro After the Latest Rumor Reversal" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Woot's Apple Watch Band Sale Has Solo/Braided Loops at Massive Discounts
Woot this week is back with a massive sale on Solo Loop and Braided Solo Loop bands for Apple Watch, with prices that match the previous record low Woot deals on these bands. Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. You can get the Solo Loop for just $14.99 ($34 off) and the Braided Solo Loop for $29.99 ($69 off). All bands in this sale are in brand new condition and come with a one-year Apple limited warranty. UP TO 70% OFFApple Watch Bands at Woot Woot has reorganized the sale for 2026, with shoppers choosing their size before color this time around. Woot has size 1-12 of the Solo Loop and Braided Solo Loop available, but color and style availability varies within each size category. Shoppers should note that this sale is focused on colors of the Braided Solo Loop and Solo Loop that Apple has stopped selling, and it doesn't include any of the new band colors. That being said, all of the bands in this sale are in new condition. The entire sale is focused on Solo Loop and Braided Solo Loop Apple Watch bands, so you'll need to know the size that works best for you before you buy. Apple has a measurement tool on its website that you can use to determine your exact size. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundup: Apple Deals This article, "Woot's Apple Watch Band Sale Has Solo/Braided Loops at Massive Discounts" first appeared on MacRumors.com Discuss this article in our forums View the full article
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iPhone 17 Pro Max vs. Android Battery Life: New Test Reveals Winner
A broad new smartphone test has found that Apple devices lead the industry for battery life, with the iPhone 17 Pro Max ranking as the longest-lasting phone tested and Apple tied as the top overall brand. CNET this week published the results of a large-scale battery-life comparison based on testing conducted throughout 2025 across 35 smartphones sold in the United States. According to the report, Apple and OnePlus ranked as the two brands with the strongest battery performance overall, based on averaged results from multiple battery benchmarks. The top-performing individual device in the testing was Apple's iPhone 17 Pro Max, which finished first overall despite not having the largest battery capacity among the tested phones. It has a battery capacity of 5,088 mAh, and its extended battery life is largely attributed to silicon efficiency and software optimization. The iPhone 17 tied for second place alongside the OnePlus 15. The iPhone 17 achieved this ranking despite having the smallest battery capacity among the top-performing phones. The Poco F7 Ultra placed third, while the iPhone 17 Pro placed fourth in the overall rankings. CNET's methodology included standardized tests using two benchmarks designed to minimize real-world variability. The first involved streaming video over Wi-Fi at full brightness for three hours, while the second was a 45-minute endurance test that included gaming, video streaming, social media scrolling, and a video call. Results from both tests were averaged to determine final rankings. The iPhone 17 Pro Max again ranked first in the endurance benchmark, followed by the iPhone 17, iPhone 17 Pro, and iPhone 16e. The publication noted that Google's Pixel 10 and Pixel 10 Pro Fold also performed well in this specific test, along with Motorola's Razr. The experiment also compared battery life across smartphone brands by averaging results from companies for which at least three models were tested. Apple and OnePlus ranked first and second respectively in overall brand battery performance. Motorola and Samsung followed in third and fourth place, while Google ranked fifth. Related Roundups: iPhone 16e, iPhone 17, iPhone 17 ProTags: Battery Life, CNETBuyer's Guide: iPhone 16e (Caution), iPhone 17 (Neutral), iPhone 17 Pro (Neutral)Related Forum: iPhone This article, "iPhone 17 Pro Max vs. Android Battery Life: New Test Reveals Winner" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Apple Hoping to Outdo Rivals With Tougher Display for Foldable iPhone
Apple is reportedly evaluating a tougher display film technology for its first foldable iPhone as it tests materials that could differentiate the durability and feel of the screen from rival devices. According to a new supply chain report from The Elec, Apple is evaluating transparent polyimide film as a protective layer that would sit on top of the ultra-thin glass used in the foldable display. The report says the company is currently testing two options for this outer film: polyethylene terephthalate (PET) and clear polyimide (CPI). Most of today's foldable displays use ultra-thin glass to improve clarity and rigidity, but the glass still requires a flexible polymer film on top to prevent scratches and damage. This is the layer that users actually touch, making it a key factor in overall durability and feel. Samsung currently uses PET film as the protective layer on top of the ultra-thin glass in its Galaxy Z Fold and Galaxy Z Flip devices. The Elec says Apple's evaluation of CPI is rooted in a wish to differentiate its approach. CPI is more expensive than PET, but has better surface hardness and scratch resistance. Kolon Industry has apparently emerged as a potential supplier of the material. The company previously built a mass production line for CPI film after anticipating strong demand from upcoming foldable devices. China-based Lens Technology is expected to supply the ultra-thin glass for the foldable iPhone and will handle bonding the final protective film to the glass. The final decision on the protective film is expected to be made soon as Apple continues testing remaining components of the first foldable iPhone. Other rumors suggest that the device will feature a 7.8-inch crease-free inner display, a 5.5-inch cover display, Touch ID, two rear cameras, the A20 chip, and the "C2" modem. It is expected to launch alongside the iPhone 18 Pro and iPhone 18 Pro Max later this year.Tags: Foldable iPhone, The Elec This article, "Apple Hoping to Outdo Rivals With Tougher Display for Foldable iPhone" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Top 10 Digital Marketing Platforms Tools in 2026: Features, Pros, Cons & Comparison
Introduction Digital marketing platforms tools are an all-in-one suite of technologies that help businesses manage customer engagement, automate campaigns, analyze results, and refine strategy across digital channels. In 2026, as artificial intelligence, real-time analytics, and conversational commerce become mainstream, these platforms are crucial for maintaining agility and competitiveness. When choosing a platform, businesses should weigh factors such as integration flexibility, pricing transparency, AI capabilities, ease of use, cross-channel support, and scalability. Top 10 Digital Marketing Platforms Tools (2026) Based on expert insights and industry usage, here are 10 standout tools: 1. Omnisend Short Description: E-commerce-focused email, SMS & push marketing automation. Key Features: Drag-and-drop campaign builder SMS, email, and push notifications Abandoned cart workflows Multi-channel automation Pros: Ideal for e-commerce automation Affordable plans with scalable features Cons: SMS costs can escalate Fewer integrations vs enterprise tools Official Website: Omnisend 2. Salesforce Marketing Cloud Short Description: Powerful enterprise-grade marketing automation & analytics. Key Features: Email automation and segmentation Journey mapping AI-driven personalization Cross-channel campaign orchestration Deep analytics & reporting Pros: Highly scalable and robust for enterprises Rich automation and personalization capabilities Cons: Expensive; complex setup May require dedicated technical resources 3. Adobe Experience Cloud Short Description: Integrated suite for analytics, advertising, content, and journey orchestration. Key Features: Web analytics Advertising & media optimization Content and experience management Targeting and journey orchestration Pros: Comprehensive set of tools under one roof Strong for personalized customer experiences Cons: High cost; best suited for large enterprises Complexity requires training or support 4. Bloomreach Short Description: AI-powered marketing automation, product discovery, and headless CMS. Key Features: Email & SMS marketing automation (Engagement) AI-based product discovery and recommendations (Discovery) Headless content management (Content) Pros: AI-driven personalization across channels Especially strong for e-commerce use cases Cons: Less widespread adoption than others Enterprise-level pricing 5. Omneky Short Description: AI tool that generates and optimizes ad creatives across channels. Key Features: AI-driven creative generation Multi-channel campaign launching Performance insights and optimization Pros: Automates creative testing at scale Saves time for ad production Cons: Focused on creative; limited broader marketing features Can lack human touch in art direction 6. Mailchimp Short Description: Beginner-friendly email marketing with basic CRM integration. Key Features: Campaign automation Audience segmentation Basic CRM tools Built-in templates and analytics Pros: Free plan available; easy to use Extensive integrations Cons: Limited for advanced marketers Segmentation options are basic only 7. HubSpot Marketing Hub Short Description: All-in-one marketing, sales, and CRM platform—ideal for growing businesses. Key Features: Email marketing & automation Blogging and content management SEO tools and landing pages CRM integration and live chat Custom dashboards & analytics Chatbots & lead tracking Pros: Comprehensive suite; strong automation Scalable pricing tiers, including free Cons: Advanced features locked behind higher-tier plans Learning curve for new users due to breadth of tools 8. Ahrefs Short Description: Robust SEO toolkit for keyword research and link analysis. Key Features: Backlink analysis Keyword tracking Site audits and competitive research Pros: Highly accurate data; trusted in SEO community Comprehensive features for organic search optimization Cons: Costly for individuals or small teams Lacks email, CRM, or automation features 9. Google Ads (with Analytics & Search Console) Short Description: PPC and SEO tools for visibility and performance tracking. Key Features: Targeted ad campaigns (Search, Display, Shopping) Keyword optimization and budget control Integration with Google Analytics and Search Console Pros: High-intent traffic and reach Powerful targeting and budget control Cons: Competitive and potentially expensive CPC Steep learning curve for optimization 10. AI & Content Workflow Stack (Surfer SEO + ChatGPT + Notion) Short Description: An integrated workflow for content creation, optimization, and planning. Key Features: Surfer SEO: real-time content optimization ChatGPT: idea generation and copywriting Notion: collaborative planning and documentation Pros: Efficient, modern content workflow Collaborative and scalable across teams Cons: Requires manual integration Results depend on prompt quality Comparison Table Tool NameBest ForPlatform(s) SupportedStandout FeaturePricingRating (G2/Capterra)OmnisendGrowing businesses & inbound marketingWeb-basedAll-in-one marketing + CRMFree / Custom tiersHigh (popular)Salesforce Marketing CloudEnterprises with complex needsWeb-basedJourney mapping & AI personalizationCustomHighAdobe Experience CloudEnterprises needing full-suiteWeb-basedContent + journey orchestrationCustomHighBloomreachE-commerce personalizationWeb-basedAI for discovery & content mgmtCustomStrongOmnekyCreative ad automationWeb-basedAI creative generationCustomNicheMailchimpSmall teams & email marketingWeb-basedEase of use + free tierFree / PaidHighHubSpot Marketing HubE-commerce marketing campaignsWeb-basedMulti-channel automationPaidSolidAhrefsSEO professionalsWeb-basedBacklink & keyword insightsPaidTop-ratedGoogle Ads + AnalyticsPaid search marketingWeb-basedPPC targeting + search optimizationPay-per-useIndustry standardSurfer SEO + ChatGPT + NotionContent marketing workflowsWeb-basedAI-enhanced content creation workflowMixedGrowing buzz Which Digital Marketing Platforms Tool Is Right for You? Startups / Small Businesses: Mailchimp or HubSpot Free / Starter provide accessible entry points with easy onboarding. E-commerce Stores: Omnisend is great for multi-channel automations. Bloomreach offers stronger personalization as you scale. SEO-focused Teams: Ahrefs excels in backlink insights. Combine with Google Ads for paid search performance. Large Enterprises: Salesforce Marketing Cloud and Adobe Experience Cloud offer full-scale automation—though complexity and cost are higher. Content Creators & Agencies: Use the Surfer SEO + ChatGPT + Notion stack for streamlined ideation to publishing workflows. Creative-Heavy Campaigns: Omneky can be a powerful addition for automated ad creative testing and scaling. Conclusion In 2026’s dynamic marketing environment, selecting the right digital marketing platforms tools is essential to streamline workflows, enable personalized interactions, and harness AI-powered automation. From beginner-friendly options like Mailchimp to enterprise-grade suites like Salesforce or Adobe, there’s a solution for every scale. The landscape continues evolving—so test free plans or request demos to ensure your choice aligns with your team’s workflow and goals. FAQs Q1: What’s the difference between marketing platforms and tools? Marketing platforms, like HubSpot or Salesforce, are integrated suites covering multiple marketing functions; tools, like Ahrefs or Mailchimp, often focus on specific needs (SEO, email). Q2: Are free tiers enough to get started? Absolutely! Tools like HubSpot (Free), Mailchimp, and Google Analytics offer substantial capabilities to begin with, though advanced features may require paid plans. Q3: How important is AI in marketing tools now? AI is rapidly becoming essential—used for personalization, creative generation, optimization, and analytics. Platforms like Salesforce, Adobe, and Omneky are leading with AI integrations. Q4: Can I mix multiple tools instead of choosing a platform? Yes! Many businesses combine best-of-breed tools (e.g., Ahrefs + Surfer + Notion) for flexibility—but this requires smooth integration and management. Q5: How do I choose the right tool without overspending? Start with a list of must-have features, test free trials, compare pricing tiers, and prioritize tools that integrate easily with your existing stack. View the full article
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Top 10 AI Email Marketing Tools in 2025: Features, Pros, Cons & Comparison
Introduction AI Email Marketing Tools have revolutionized the way businesses engage with their customers. In 2025, these tools are more important than ever, allowing marketers to optimize email campaigns, personalize content, and automate tedious tasks while maximizing ROI. By leveraging machine learning and data analytics, AI email marketing tools can craft highly personalized messages, segment audiences, and predict user behavior, all of which are essential in a competitive digital landscape. When choosing an AI Email Marketing Tool, businesses should look for features such as ease of integration with other marketing platforms, automation capabilities, analytics, personalization, and scalability. Whether you are a small business or a large enterprise, selecting the right tool depends on your specific needs, budget, and marketing objectives. Top 10 AI Email Marketing Tools in 2025 1. Omnisend Short Description: Omnisend specializes in omnichannel marketing, offering AI-driven email campaigns that integrate SMS and push notifications for a more unified customer experience. Key Features: Omnichannel integration: Combine email, SMS, and push notifications. AI-powered workflows: Create personalized campaigns based on customer actions. Product recommendations: Automatically suggest products based on browsing history. Advanced segmentation: Use AI to segment your audience more effectively. Detailed reporting: Track performance across multiple channels. Pros: Great for eCommerce businesses. Strong omnichannel capabilities. User-friendly interface. Cons: Limited customization options for email templates. Some features are only available on higher-tier plans. Official Website: Omnisend 2. ActiveCampaign Short Description: ActiveCampaign is a customer experience automation platform that combines email marketing, automation, sales, and CRM into one. It uses AI to improve customer engagement and streamline marketing efforts. Key Features: Automated workflows: Build advanced automation flows based on user behavior. AI-powered segmentation: Automatically segment your audience for targeted messaging. Predictive sending: AI helps decide the best time to send emails. CRM integration: Built-in CRM to manage contacts and interactions. Customer data insights: Deep analytics for better campaign results. Pros: Strong integration capabilities with eCommerce and CRM tools. Excellent customer support and onboarding process. Cons: Can be complex for beginners. Slightly higher pricing for advanced features. Official Website: ActiveCampaign 3. SendGrid Short Description: SendGrid is an email marketing platform known for its strong email deliverability. It uses AI to enhance email performance and is designed for developers, marketers, and businesses of all sizes. Key Features: AI-powered analytics: Provides data-driven insights to optimize email performance. Advanced segmentation: AI-driven audience segmentation for tailored messages. Automation workflows: Create automatic email sequences based on customer behavior. Deliverability optimization: AI tools to ensure your emails reach the inbox. Scalable email sending: Great for both small campaigns and large-scale operations. Pros: Excellent deliverability rates. Flexible pricing options, including a free tier. Great API for developers. Cons: Lacks some advanced design features compared to competitors. Learning curve for beginners. Official Website: SendGrid 4. GetResponse Short Description: GetResponse is an AI-powered email marketing platform that offers automation, CRM, and landing page building. It’s particularly useful for businesses looking to create comprehensive email campaigns. Key Features: Email automation: Create sophisticated email workflows. Advanced AI segmentation: Target the right people with the right message. Landing page builder: Build optimized landing pages for conversions. Webinar hosting: Integrate webinars with email campaigns. In-depth analytics: AI-driven reporting to enhance performance. Pros: Comprehensive suite with email, CRM, and webinars. Strong customer support and knowledge base. Cons: Limited integrations compared to other platforms. Some features may require an additional cost. Official Website: GetResponse 5. ConvertKit Short Description: ConvertKit is a popular choice for content creators and small businesses. It uses AI to personalize email campaigns based on audience behavior and engagement. Key Features: Easy automation: Set up email sequences with minimal effort. AI-driven personalization: Deliver personalized content based on user preferences. Landing pages and forms: Easily create high-converting landing pages. Segmentation and tagging: Organize your audience for more precise targeting. Reports and analytics: Gain insights to improve future campaigns. Pros: Great for creators and small businesses. Simple and clean interface. Excellent automation tools. Cons: Limited advanced features for larger businesses. Lacks some eCommerce functionalities. Official Website: ConvertKit 6. Moosend Short Description: Moosend is an AI-powered email marketing platform designed for eCommerce businesses. It offers sophisticated automation and analytics tools to help marketers improve engagement. Key Features: AI-powered recommendations: Suggests email content based on user behavior. Smart segmentation: Automatically segments contacts based on interests and activity. Advanced A/B testing: Test and optimize emails for better performance. Behavioral triggers: Send emails triggered by user actions on your website. Real-time reporting: Monitor campaign performance with real-time metrics. Pros: Affordable pricing plans. Great for eCommerce businesses. Easy-to-use interface. Cons: Limited integrations with other software. Basic design features compared to others. Official Website: Moosend 7. Klaviyo Short Description: Klaviyo is an advanced AI email marketing platform built for eCommerce businesses. It integrates seamlessly with platforms like Shopify, BigCommerce, and others to deliver personalized and automated email campaigns. Key Features: AI-powered segmentation: Segment customers based on behaviors and actions. Predictive analytics: Use AI to predict customer lifetime value and engagement. Personalized recommendations: Send tailored product suggestions. Automation workflows: Automate email sequences based on customer actions. Advanced reporting: Monitor campaigns with in-depth analytics. Pros: Excellent for eCommerce businesses. Deep integrations with popular eCommerce platforms. Powerful AI tools for segmentation. Cons: Can be expensive for small businesses. Steeper learning curve for new users. Official Website: Klaviyo 8. Benchmark Email Short Description: Benchmark Email offers a user-friendly interface with AI-powered features that help businesses craft personalized email campaigns with ease. Key Features: AI-powered segmentation: Segment your audience for personalized emails. Customizable templates: Use AI to recommend the best templates. Email automation: Automate your email marketing based on customer behavior. Campaign analytics: Measure and improve your campaigns with AI-driven insights. Simple drag-and-drop editor: Easily design professional emails. Pros: Easy-to-use for beginners. Affordable pricing plans. Great customer support. Cons: Limited advanced features. Basic integrations compared to competitors. Official Website: Benchmark Email 9. Drip Short Description: Drip is an AI-driven email marketing automation tool designed for eCommerce businesses, offering advanced features to help businesses scale their marketing efforts. Key Features: Smart segmentation: Use AI to segment customers based on their behavior. Email personalization: Automatically personalize content for each subscriber. Advanced automation: Build automated workflows that trigger based on customer actions. Multi-channel marketing: Integrate email, SMS, and other marketing channels. Detailed analytics: Track campaign success with in-depth reporting. Pros: Powerful automation tools for eCommerce. Great for building personalized email flows. Excellent customer support. Cons: Pricing can be high for small businesses. May have a steeper learning curve. Official Website: Drip Comparison Table Tool NameBest ForPlatform(s) SupportedStandout FeaturePricingRatingOmnisendSmall to medium businessesWeb, iOS, AndroidAI-powered personalizationFree / Starts at $9.994.5/5ActiveCampaignBusinesses of all sizesWeb, iOS, AndroidAutomated workflowsStarts at $9 / month4.7/5SendGridDevelopers and marketersWeb, iOSDeliverability optimizationFree / Custom4.3/5GetResponseeCommerce & marketersWeb, iOSLanding page builderStarts at $15/month4.6/5ConvertKitContent creatorsWeb, iOSEasy automationFree / Starts at $94.5/5MoosendeCommerce businessesWeb, iOSAI-powered recommendationsFree / Starts at $84.4/5KlaviyoeCommerceWeb, iOSPredictive analyticsCustom4.7/5Benchmark EmailSmall businessesWeb, iOS, AndroidAI-powered segmentationFree / Starts at $13.994.4/5DripeCommerceWeb, iOSMulti-channel marketingStarts at $19/month4.5/5 Which AI Email Marketing Tools Tool is Right for You? Decision-Making Guide: Small businesses or startups: Tools like Mailchimp or Benchmark Email offer great value for money and simplicity in design and automation. Ecommerce businesses: Platforms like Omnisend, Klaviyo, or Drip provide advanced AI-driven segmentation and integration with eCommerce platforms. Content creators: ConvertKit is perfect for creators looking to automate email marketing with simplicity and efficiency. Enterprise businesses: ActiveCampaign provides extensive integrations, workflow automation, and advanced analytics. Conclusion As AI continues to transform the way businesses approach marketing, AI Email Marketing Tools in 2025 are essential for staying competitive. By selecting the right tool, you can optimize your email campaigns, increase customer engagement, and drive sales. We recommend taking advantage of free trials or demos to explore the features of these tools and determine the best fit for your needs. FAQs: What are AI email marketing tools? AI email marketing tools use machine learning and data analytics to automate and personalize email campaigns, helping businesses engage with their audience more effectively. Which AI email marketing tool is best for eCommerce? Klaviyo and Omnisend are excellent choices for eCommerce businesses due to their advanced AI-powered segmentation and integration capabilities. Are AI email marketing tools expensive? While some AI tools offer free plans, advanced features often come with a price. Pricing varies by tool, starting from free to premium tiers. Can AI email marketing tools help with segmentation? Yes, AI email marketing tools use machine learning to analyze customer behavior and segment audiences for more targeted campaigns. How do AI email marketing tools improve engagement? AI tools enhance engagement by sending personalized content at the right time and tailoring messages based on user behavior and preferences. View the full article
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Top 10 AI Resume Builders Tools in 2025: Features, Pros, Cons & Comparison
Introduction In today’s competitive job market, having a well-crafted resume is more important than ever. With hiring processes becoming increasingly automated, it’s essential for job seekers to stand out through a professional and polished resume. This is where AI resume builders come into play. AI-powered tools offer automation, efficiency, and customization to help users create impactful resumes without the hassle. These tools are designed to help users design resumes that meet industry standards, match job descriptions, and optimize the content for applicant tracking systems (ATS). As we move into 2025, AI resume builders are evolving to offer smarter features that provide personalized insights, design recommendations, and keyword optimization. When choosing an AI resume builder tool, users should look for key features such as ease of use, integration with job boards, resume templates, customization options, and ATS compatibility. In this article, we will explore the Top 10 AI Resume Builders Tools in 2025, compare their features, and help you find the best solution for your resume needs. Top 10 AI Resume Builders Tools in 2025 1. ResumeCoach ResumeCoach is an AI-powered resume and cover letter builder that helps you create (or improve) a job-ready resume in minutes using ATS-friendly templates, guided writing tips, and AI-generated phrases. It’s a solid option for job seekers who want a fast, structured way to produce professional documents. Key Features: Create a resume from a template or upload an existing resume to improve it with AI ATS-friendly templates with guided, section-by-section writing support AI-generated phrases and role-specific suggestions to strengthen bullet points and summaries Cover letter builder + AI cover letter generator to match your resume Download and sharing options (PDF/TXT downloads and share via a private link, depending on plan/features) Pros: Beginner-friendly flow: templates + expert guidance make it easy to avoid common resume mistakes AI enhancements help quickly improve wording and add professional phrasing Free plan available to start building and test the workflow Cons: Free plan is limited (e.g., TXT download on the free tier; advanced downloads/features typically require an upgrade) Some advanced features (stronger AI tools and full export options) are gated behind paid plans Official Website: ResumeCoach 2. Zety Short Description: Zety is an AI resume builder tool designed to simplify the resume creation process with customizable templates and expert-written tips. It’s perfect for job seekers who want to craft a professional resume quickly. Key Features: A wide variety of professionally designed templates Customizable sections for work experience, skills, and certifications Real-time content suggestions based on job titles Easy export options (PDF, DOCX, TXT) Integrated cover letter builder Pros: Provides actionable tips and advice during the resume-building process Free resume templates available Advanced customization for premium users Cons: Requires a paid subscription for full access to premium features Limited design options for free users 3. Novoresume Short Description: Novoresume is a resume builder that uses AI to create personalized resumes based on user input. It’s especially suited for job seekers looking to target specific industries, as it provides tailored resume templates for various career fields. Key Features: Industry-specific templates AI-driven suggestions for optimizing resume content Cover letter builder and CV generator Real-time feedback for improving content Mobile-friendly interface for easy access Pros: Personalized industry-specific advice ATS-friendly templates Highly intuitive user interface Cons: Free version limits access to templates and features Advanced features are behind a paywall 4. Resumake Short Description: Resumake is a simple, user-friendly AI-powered resume builder that allows users to create resumes quickly and efficiently. It is perfect for those who need a resume fast without a steep learning curve. Key Features: No sign-up required to use the tool Basic yet effective templates Easy-to-navigate interface Free to use with no hidden fees Simple download options (PDF format) Pros: Completely free to use Minimalist interface that is easy to understand Ideal for quick resume building Cons: Limited template variety Lack of advanced customization features 5. Kickresume Short Description: Kickresume is an AI-powered resume builder with a focus on creating highly personalized resumes that reflect individual branding. It’s ideal for professionals looking to stand out with unique design elements and a highly customized experience. Key Features: AI-driven content suggestions for every section of the resume Access to more than 30 templates Resume analysis and optimization for ATS Cover letter generator Design customizations to reflect personal branding Pros: Offers strong design flexibility and customization Perfect for professionals in creative fields Multiple language support Cons: Limited functionality in the free version Premium subscription required for full access to templates 6. VisualCV Short Description: VisualCV offers AI-powered resume building with a focus on creating visually appealing and content-rich resumes. It’s well-suited for professionals in creative and technical fields, allowing them to create standout resumes. Key Features: Highly customizable templates Visual resume options with data visualization Professional portfolio integration ATS-friendly formatting One-click export to PDF and other formats Pros: Focuses on professional branding with customizable design elements Great for those in creative industries Provides in-depth analytics for resume performance Cons: More expensive compared to some other tools Advanced features are only available in premium plans 7. ResumeBuilder Short Description: ResumeBuilder is an AI-powered tool that generates professional resumes with easy-to-use templates and guided content creation. It is ideal for users who need an effective resume without needing to spend too much time customizing. Key Features: Step-by-step resume creation wizard Customizable templates for various industries Free resume downloads in PDF format Built-in cover letter builder Professional tips and suggestions Pros: Simplified user interface Excellent for entry-level job seekers Free option available Cons: Limited templates in the free version Fewer advanced customization features 8. Jobscan Short Description: Jobscan focuses on helping users optimize their resumes to pass through applicant tracking systems (ATS). The tool’s AI analyzes job descriptions and tailors resumes to improve the chances of getting noticed by recruiters. Key Features: ATS-friendly resume scanning Tailored keyword recommendations Job description comparison tool Real-time feedback for optimizing resume content Integration with job boards Pros: Excellent ATS optimization and keyword targeting Focuses on improving the job search process Provides insights on how your resume fares against job descriptions Cons: Limited free features Requires a premium plan for full functionality 9. Enhancv Short Description: Enhancv’s AI resume builder helps job seekers craft customized and impactful resumes. It’s particularly useful for those seeking unique and visually engaging resumes that reflect their skills and accomplishments. Key Features: Customizable templates for creative resumes Visual resume design options Skills and achievement-based sections Real-time resume content suggestions One-click export to PDF or Word formats Pros: Beautiful design options that allow for personalization Great for creative and tech professionals Easy-to-navigate platform Cons: Free version offers limited templates Some templates are only available with paid plans 10. Resumelab Short Description: Resumelab is an easy-to-use AI resume builder that focuses on simplicity and fast results. It’s perfect for users who want a quick yet professional resume without unnecessary complications. Key Features: Step-by-step resume building process Multiple professional templates to choose from Fast resume generation and export options ATS-friendly formatting 24/7 customer support Pros: Quick and straightforward resume creation User-friendly interface Free version available with basic features Cons: Limited customization in the free version Premium features are necessary for advanced templates Comparison Table Tool NameBest ForPlatform(s) SupportedStandout FeaturePricingG2/Capterra RatingResumeCoachAll industriesWeb, iOS, AndroidATS-friendly templatesFree/Paid4.7/5ZetyProfessionals across sectorsWebCustomizable sections with tipsPaid4.6/5NovoresumeIndustry-specific resumesWebTailored industry templatesFree/Paid4.8/5ResumakeQuick resume creationWebSimple interface, no sign-up neededFree4.5/5KickresumeCreative professionalsWebCustom branding optionsPaid4.7/5VisualCVCreative & technical fieldsWebVisual data integrationFree/Paid4.5/5ResumeBuilderEntry-level job seekersWebEasy-to-follow wizardFree/Paid4.4/5JobscanATS optimizationWebJob description comparisonPaid4.9/5EnhancvCreative professionalsWebVisual designs and achievementsPaid4.6/5ResumelabFast, simple resumesWebFast resume generationFree/Paid4.3/5 Which AI Resume Builders Tool is Right for You? When selecting the best AI resume builder, it’s important to consider your career stage, industry, and specific needs: Entry-level job seekers may prefer ResumeBuilder or Resumake for their ease of use and free options. Creative professionals can benefit from tools like Enhancv or Kickresume for highly customizable designs. Industry-specific resumes are best with Novoresume, which tailors templates to various job sectors. Job seekers needing ATS optimization should consider Jobscan or Zety, which offer specialized features to get past hiring software. Conclusion AI resume builders are an invaluable tool for job seekers looking to stand out in a competitive market. As we head into 2025, these tools are becoming more advanced, with better customization options, ATS optimization, and industry-specific templates. Whether you are crafting your first resume or updating your current one, these AI-powered tools can help streamline the process and improve your chances of landing an interview. We encourage you to try out demos or free trials to see which one works best for your needs. View the full article
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Anthropic Promises Claude Will Remain Ad-Free, Mocks ChatGPT Ads in Super Bowl Commercial
As OpenAI is making plans to introduce ads to ChatGPT, competitor Anthropic has promised to keep Claude ad-free. In a blog post today, the company said that there are "many good places for advertising," but a "conversation with Claude is not one of them." According to Anthropic, including ads in Claude would not be in line with its mission of creating a helpful assistant for work and deep thinking. Anthropic claims that users should not need to second-guess whether an AI is being helpful or "subtly steering the conversation towards something monetizable." There will be no ads or sponsored links in conversations with Claude, and Claude's responses will not be influenced by advertisers or include third-party product placements. Our analysis of conversations with Claude (conducted in a way that keeps all data private and anonymous) shows that an appreciable portion involve topics that are sensitive or deeply personal--the kinds of conversations you might have with a trusted advisor. Many other uses involve complex software engineering tasks, deep work, or thinking through difficult problems. The appearance of ads in these contexts would feel incongruous--and, in many cases, inappropriate. Promising an ad-free experience could encourage people to choose Claude over OpenAI's ChatGPT. In January, OpenAI said that it would start testing ads in the United States for free and Go tier subscribers, though subscribers with higher paid tiers will not see ads. OpenAI claims that ads will be clearly labeled and will not influence the answers that ChatGPT provides, nor will the company provide conversation details to advertisers. To further reinforce the difference between Claude's ad-free experience and ChatGPT's ad-supported experience, Anthropic plans to run a humorous Super Bowl commercial where a man gets an unwanted cougar dating ad after asking about his mother. "Ads are coming to AI," reads the video's text. "But not to Claude." Anthropic plans to continue to monetize through enterprise contracts and paid subscriptions, with revenue reinvested in improving Claude. Anthropic will maintain a free tier, and the company says that it may also offer lower-cost subscription tiers and regional pricing in the future if there is demand for it. Claude Pro is priced at $20 per month, which is the same price as ChatGPT's higher-end Plus tier. An ad-free Claude experience isn't a sure thing forever, as Anthropic gives itself an out in the blog post: "Should we need to revisit this approach, we'll be transparent about our reasons for doing so."Tags: Anthropic, ChatGPT, OpenAI This article, "Anthropic Promises Claude Will Remain Ad-Free, Mocks ChatGPT Ads in Super Bowl Commercial" first appeared on MacRumors.com Discuss this article in our forums View the full article
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New M5 Chips Spotted in iOS 26.3 Beta
The iOS 26.3 release candidate includes references to a pair of unreleased chips that are in the M5 family, according to information found by Nicolás Alvarez and shared with MacRumors. The iOS 26.3 RC mentions two unreleased SoCs, T6051 and T6052, with associated H17C and H17D platform names. The 17 is a reference to the M5, as the standard M5 chip is numbered H17G. Typically, the "C" lettering is used with a Max chip, and the "D" lettering is used for Ultra chips. G is used for standard chips, and S is used for Pro chips. When using Apple's past numbering and lettering as a reference, that would suggest an M5 Max and an M5 Ultra chip. There is no current reference to T6050 H17S, which is the chip identifier and platform name we'd expect for the M5 Pro. Since we're currently waiting on new versions of the MacBook Pro with M5 Pro and M5 Max chips, the chip references located are a bit confusing. We have three possibilities: there's an M5 Pro chip along with an M5 Max and M5 Ultra chip and it's just not added to the iOS 26.3 code yet, Apple is changing its numbering, or Apple is planning for M5 Max and M5 Ultra MacBook Pro models. Chip 1 in the beta: T6051, H17C. Presumably M5 Max. Chip 2 in the beta: T6052, H17D. Presumably M5 Ultra. Not in the beta: T6050, H17S. Chip identifier expected for M5 Pro. Apple's past Max chips have all used "C" lettering, including the M1 Max (H13C), M2 Max (H14C), M3 Max (H15C/H15M), and M4 Max (H16C). There was also an M variant of the M3 Max for the 14-core chip, with Apple using C for the 16-core chip. Ultra chips have all used "D" lettering, including the M1 Ultra (H13D), M2 Ultra (H14D), and M3 Ultra (H15D). There was no M4 Ultra chip. It's not clear why we are only seeing signs of an M5 Max and M5 Ultra chip, but rumors suggest that new MacBook Pro models with higher-end M5 chips are set to launch in the next few weeks. Apple is supposedly working on a Mac Studio in the M5 family, which would use an M5 Ultra chip, but we haven't heard rumors about an upcoming launch. This article, "New M5 Chips Spotted in iOS 26.3 Beta" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Amazon's Alexa+ Now Free for All U.S. Prime Members, Beating Apple's Smarter Siri to Market
Amazon's Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available at no additional cost. Amazon says that Prime subscribers can access Alexa+ with the Alexa app, Alexa-enabled devices, or the Alexa.com website. Prime members can access Alexa+ by saying "Alexa, upgrade to Alexa+," or by logging into their Amazon account on the Alexa website. Alexa+ has been in testing since February 2025, offering a smarter, more personalized, and more proactive assistant experience. Amazon says Alexa+ is much more capable than the prior version of Alexa thanks to its updated architecture that uses large language models from Amazon Nova and Anthropic. Alexa is able to do things like order takeout, make restaurant reservations, book rides, and schedule home repairs, plus it can control smart home products and answer questions like any other chatbot. It integrates with Amazon services, and can integrate with hardware like Ring cameras. Amazon Prime in the U.S. is priced at $14.99 per month or $139 per year, and Alexa+ is considered one of the Prime benefits. Customers without Prime can try Alexa+ through a limited, free chat experience on Alexa.com and in the Alexa app. Subscribing solely to Alexa+ costs $19.99 per month, which makes no sense for anyone since Prime is cheaper. Amazon's revamped Alexa+ experience is seeing a wide rollout a couple months ahead of when Apple is expected to debut a more powerful, personalized version of Siri. Siri is going to get an update in spring 2026, likely in iOS 26.4. Alexa and Siri were two of the original large-scale voice assistants, so it will be interesting to see how Alexa+ compares to the revamped version of Siri when Siri launches.Tag: Amazon This article, "Amazon's Alexa+ Now Free for All U.S. Prime Members, Beating Apple's Smarter Siri to Market" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Civilization VII Coming to Apple Arcade Tomorrow
Popular strategy game Civilization VII is set to launch on Apple Arcade tomorrow, allowing Apple Arcade subscribers to play on iPhone, iPad, and Mac. Sid Meier's Civilization VII Apple Arcade Edition features the Civilization VII base game experience, with mouse support, controller support, and intuitive touch controls available. Players take on the role of one of many legendary leaders from history, aiming to build the greatest empire the world has ever known. Gamers will construct cities and control armies to expand their territory, conquering or cooperating with rival civilizations for the resources to evolve and discover new technological breakthroughs. Multiplayer gameplay is not supported at launch, and DLC add-ons are not available. Large map sizes are limited to devices that have at least 8GB RAM. Along with Civilization VII, Apple Arcade is also gaining musical rhythm adventure Felicity's Door, puzzle game I Love Hue Too+, and classic video arcade title Retrocade. Retrocade is available on the Vision Pro as well as the iPhone and iPad. Apple Arcade is Apple's subscription gaming service, priced at $6.99 per month. The service allows up to six family members to share a single subscription, and games feature no in-app fees or ads.Tag: Apple Arcade This article, "Civilization VII Coming to Apple Arcade Tomorrow" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Apple TV Announces 12 New Shows and Films Coming This Year
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026. The new series: Imperfect Women — March 18, 2026 Margo's Got Money Troubles — April 15, 2026 Widow's Bay — April 29, 2026 Maximum Pleasure Guaranteed — May 20, 2026 Cape Fear — June 5, 2026 Lucky — July 15, 2026 The new films: Eternity — February 13, 2026 Outcome — April 10, 2026 The Dink — July 24, 2026 Mayday — September 4, 2026 Matchbox: The Movie — October 9, 2026 Way of the Warrior Kid — November 20, 2026 We have provided a brief overview of each new show and film below. New Series Imperfect Women Based on Araminta Hall's novel of the same name, "Imperfect Women" is a psychological thriller that "examines a crime that shatters the lives of a decades-long friendship of three women." The series stars Elisabeth Moss, Kerry Washington, and Kate Mara. Margo's Got Money Troubles "Margo's Got Money Troubles" is described as "a bold, heartwarming, and comedic family drama" that follows recent college dropout and aspiring writer, Margo (Elle Fanning), the daughter of an ex-Hooters waitress (Michelle Pfeiffer) and ex-pro wrestler (Nick Offerman). Margo has a new baby, mounting bills, and dwindling ways to pay for things. Widow's Bay Apple says "Widow's Bay" blends genuine horror with character-driven comedy. Widow's Bay is "a quaint island town 40 miles off the coast of New England," but "something lurks beneath the surface." Mayor Tom Loftis (Matthew Rhys) is desperate to revive his struggling community, but as tourists start arriving, it appears that local residents might have been right about the island being cursed after all. Maximum Pleasure Guaranteed Billed as a darkly comedic thriller, "Maximum Pleasure Guaranteed" follows newly divorced mom Paula (Tatiana Maslany). "Convinced she witnessed a murder — while simultaneously struggling through a custody battle and an identity crisis — Paula begins her own investigation, one that could unravel a greater conspiracy while also holding the keys to rebuilding her family and sense of self." Cape Fear "Inspired by the 1991 remake directed by Martin Scorsese and produced by Steven Spielberg, a storm is coming for happily married attorneys Anna (Amy Adams) and Tom Bowden (Patrick Wilson) when Max Cady (Javier Bardem), the notorious killer they are responsible for putting behind bars, is let out of prison — and he wants vengeance." Lucky "Written by Jonathan Tropper and Cassie Pappas and based on Marissa Stapley’s bestselling novel, 'Lucky' centers on a young woman (Anya Taylor-Joy) who left behind the life of crime she was raised in years ago, but must now embrace her darker, criminal side one final time in a desperate attempt to escape her past." New Films Outcome "Outcome" is a dark comedy that centers on Reef Hawk (Keanu Reeves), a Hollywood star facing extortion. With the support of his lifelong friends Kyle (Cameron Diaz) and Xander (Matt Bomer), and his lawyer Ira (Jonah Hill), Reef tries to make amends with anyone he could have possibly wronged in hopes of identifying the blackmailer. Eternity "Eternity" is a rom-com: "In an afterlife where souls have one week to decide where to spend eternity, Joan (Elizabeth Olsen) is faced with the impossible choice between the man she spent her life with (Miles Teller) and her first love (Callum Turner), who died young and has waited decades for her to arrive." The Dink In this comedy movie, "washed up former tennis prodigy Dusty Boyd (Jake Johnson) has been reduced to coaching unruly children at his father Chuck's (Ed Harris) suburban country club. Desperate for his father's approval, Dusty blindly supports Chuck's vendetta against the new craze taking over the club: pickleball." Mayday Ryan Reynolds and Kenneth Branagh team up in "Mayday," a "genre-bending, action-packed buddy comedy movie that flips the spy thriller on its head." "When hotshot U.S. Navy pilot Lieutenant Troy 'Assassin' Kelly (Reynolds) is sent on a top-secret mission into Russian territory at the height of the Cold War, the operation implodes, leaving him stranded behind enemy lines. Discovered by Nikolai Ustinov (Branagh), a gruff ex-KGB agent with a penchant for American culture, Troy thinks he's toast — but could an unlikely alliance between the two lead to Troy's rescue and a bond neither saw coming?" Matchbox: The Movie "Inspired by the iconic Mattel toys, 'Matchbox The Movie' is an action-packed, globetrotting adventure about a group of friends since childhood who have their lives upended when undercover CIA agent Sean (John Cena), their long-absent former leader, returns to their small town and unwittingly gets them embroiled in a frantic international pursuit to save the world." Way of the Warrior Kid "Middle school has been a nightmare for Marc (Jude Hill), a good kid who's bullied by his classmates and feels like he's behind in everything, from academics to P.E. to just making friends. That changes when his injured Uncle Jake (Chris Pratt), a decorated Navy SEAL, comes to spend the summer and recuperate with Marc and his mom, Sarah (Linda Cardellini)."Tag: Apple TV Shows This article, "Apple TV Announces 12 New Shows and Films Coming This Year" first appeared on MacRumors.com Discuss this article in our forums View the full article
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macOS Tahoe 26.3 Release Candidate Now Available
Apple today provided the release candidate (RC) version of an upcoming macOS Tahoe 26.3 update to developers for testing purposes, with the update coming a week after the launch of the third beta. The RC is the version of macOS Tahoe 26.3 that will be provided to the public as long as the final testing phase uncovers no major bugs. Developers can download the macOS Tahoe 26.3 update by opening up the System Settings app, selecting the General category, and then choosing Software Update. Beta Updates will need to be enabled, and a free developer account is required. There's no word yet on what's included in macOS Tahoe 26.3, and no new features have been found during beta testing so far. We'll likely see Apple release macOS Tahoe 26.3 next week. Related Roundup: macOS TahoeRelated Forum: macOS Tahoe This article, "macOS Tahoe 26.3 Release Candidate Now Available" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Apple Seeds iOS 26.3 and iPadOS 26.3 Release Candidates
Apple today seeded the release candidate (RC) versions of upcoming iOS 26.3 and iPadOS 26.3 updates to developers for testing purposes, with the software coming a week after the release of the third betas. The RCs represent the final versions of iOS 26.3 and iPadOS 26.3 that will be provided to the public if no bugs are found in the updates. Registered developers can download the updates from the Settings app on the iPhone or iPad by going to the General section and selecting the Software Update option. iOS 26.3 adds a tool for transitioning from an iPhone to an Android device. Transfers can be initiated during the device setup process, and moving data from one device to another can now be done without having to download a specific app. Apple's transfer process supports moving photos, messages, notes, apps, passwords, phone number, and more. The update also includes a Notification Forwarding setting for third-party wearables in the European Union, and there are some minor changes to the Weather wallpaper. More information on what's changed can be found in our iOS 26.3 beta feature list. With the RC now available, Apple will likely release iOS 26.3 and iPadOS 26.3 next week. Related Roundups: iOS 26, iPadOS 26Related Forum: iOS 26 This article, "Apple Seeds iOS 26.3 and iPadOS 26.3 Release Candidates" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Apple Releases watchOS 26.3, tvOS 26.3 and visionOS 26.3 Release Candidates
Apple today provided developers with the release candidate versions of upcoming watchOS 26.3, tvOS 26.3, and visionOS 26.3 updates for testing purposes. The software comes a week after Apple provided the third betas. The release candidates are the final version of the updates that will be provided to the public as long as no bugs are found. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. We don't know what new features might be added in watchOS 26.3, visionOS 26.3, and tvOS 26.3, and nothing new has been discovered so far. Apple doesn't typically provide release notes for betas, so we might not know what's new until the software updates see a public launch unless there are outward-facing changes. The software updates will likely launch next week now that RCs are available. This article, "Apple Releases watchOS 26.3, tvOS 26.3 and visionOS 26.3 Release Candidates" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Apple's Upcoming Studio Display 2 Rumored to Have an Unusual Feature
Apple reportedly plans to release a new Studio Display this year, and it has once again been rumored that the monitor's maximum refresh rate will be 90Hz. In November 2024, an anonymous listener of the Relay FM tech podcast "Upgrade" claimed that Apple was developing 90Hz display technology that could be used for the next Studio Display, as well as future iPad Air and iMac models. This higher refresh rate would make videos and scrolling look smoother to the eye, but 90Hz would stop short of the 120Hz refresh rate that iPhone, iPad, and Mac models with ProMotion support can achieve. Now, a MacRumors tipster has backed up that claim, based on alleged information from an internal build of iOS 26 that was leaked online. Indeed, they believe the next Studio Display is likely to max out at 90Hz rather than 120Hz. Apple's existing devices typically have up to 60Hz or 120Hz refresh rates, so 90Hz would be unusual for Apple. However, while there is no explicit confirmation, the tipster claimed that multiple code strings and display controller references in the internal iOS 26 suggest that the next Studio Display will max out at 90Hz. The tipster believes that a 90Hz refresh rate would make sense due to bandwidth considerations. Thunderbolt 5 can support 5K resolution at 120Hz without any compression, but they think Apple likely wants to ensure there will be plenty of remaining bandwidth for connecting other devices and peripherals to the new Studio Display. The current Studio Display has a 60Hz refresh rate. Apple plans to release a new version of the Studio Display "in the first half of 2026," according to the latest word from Bloomberg's Mark Gurman. Last month, an unreleased Apple monitor with the model number A3350 surfaced in a Chinese regulatory database, and it is likely the Studio Display 2. There have been many reports about a new Studio Display being in the works, with rumored features including mini-LED backlighting, a higher refresh rate of up to 90Hz or 120Hz, HDR support, and an A19 chip or A19 Pro chip. This rumor still warrants some skepticism for now. In addition, the internal iOS 26 build is from early 2025, so Apple's plans may have changed since then.Related Roundups: Apple Pro Display XDR, Apple Studio DisplayRelated Forum: Mac Accessories This article, "Apple's Upcoming Studio Display 2 Rumored to Have an Unusual Feature" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Six New Leagues Coming to Apple Sports
Following today's update, Apple plans to add support for six new soccer leagues to the next version of the Sports app, MacRumors has discovered. Earlier today, Apple released version 3.7 of the Sports app, introducing support for every PGA and LPGA tournament, with live leaderboards, round-by-round scorecards for every golfer, and real-time updates in the app, widgets, and Live Activities. The app already supported the NFL, MLB, NBA, NHL, Premier League, NASCAR, F1, and more. The update also expanded the soccer lineup with support for Copa del Rey, Coppa Italia, Coupe de France, and DFB-Pokal. In addition, tennis coverage now supports real-time stats, making it easier to keep up with the action. Backend code spotted by MacRumors reveals what's next for Apple Sports in version 3.8. Apple is planning to add support for six South American soccer leagues, including Brazil Serie A, Argentina Primera A, Colombia Primera Liga, Ecuador Serie A, Peru Primera Division, and Chile Primera Division. The Apple Sports app launched in 2024, offering an easy way to see live scores and statistics. It is available on the iPhone in the U.S., the UK, Canada, France, Germany, Ireland, Italy, Portugal, Spain, the Netherlands, Sweden, Norway, Finland, Denmark, and other select European countries.Tag: Apple Sports This article, "Six New Leagues Coming to Apple Sports" first appeared on MacRumors.com Discuss this article in our forums View the full article
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Amazon Discounts Anker's Newest Prime Chargers
Earlier this week, Anker debuted its new Prime 3-in-1 Wireless Charging Station with a launch discount on Amazon. If ordered this week, you can clip the on-page coupon on Amazon to get the accessory for $119.99, down from $149.99. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The Prime 3-in-1 Wireless Charging Station features Qi2.2 support, which lets a compatible MagSafe iPhone charge at up to 25W. It's the same speed as Apple's MagSafe charger, and it is 10W faster than the standard Qi2 MagSafe chargers. You can also simultaneously charge an Apple Watch and AirPods with the device. Note: You won't see the deal price until checkout. $30 OFFAnker Prime 3-in-1 Wireless Charging Station for $119.99 There are plenty of other Anker discounts happening on Amazon this week, including the Prime 14-in-1 Thunderbolt 5 Dock back at its all-time low price of $339.99, down from $399.99. You can find this accessory and more on sale in the lists below, and note that as of writing only the new Prime 3-in-1 Wireless Charging Station requires an on-page coupon. $60 OFFAnker Prime 14-in-1 Thunderbolt 5 Dock for $339.99 Wall Chargers 6-in-1 USB-C Power Strip - $79.99, down from $109.99 140W 4-Port GaN USB-C Charger - $89.99, down from $99.99 6-in-1 Prime USB-C Charging Station - $79.99, down from $109.99 14-in-1 Prime Thunderbolt 5 Dock - $339.99, down from $399.99 Wireless Chargers Qi2 MagSafe-Compatible Wireless Charger 2-Pack - $25.98, down from $39.99 3-in-1 MagSafe-Compatible Charging Station - $89.99, down from $109.99 3-in-1 MagSafe-Compatible Charging Cube - $99.98, down from $149.95 3-in-1 Prime Wireless Charging Station (NEW) - $119.99 with on-page coupon, down from $149.99 Portable Chargers MagGo Nano Power Bank 5,000 mAh - $45.99, down from $54.99 MagGo Power Bank 10,000 mAh - $63.99, down from $79.99 SOLIX C300 Power Station with Lantern - $169.99, down from $249.00 SOLIX C1000 Gen 2 Portable Power Station - $429.00, down from $799.00 SOLIX C2000 Gen 2 Portable Power Station - $849.00, down from $1,499.00 If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundup: Apple Deals This article, "Amazon Discounts Anker's Newest Prime Chargers" first appeared on MacRumors.com Discuss this article in our forums View the full article
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HomePod 2 Now Over 3 Years Old, With No Sign of New Model
Apple's second-generation HomePod is now over three years old, with no sign of a refresh or third-generation model on the horizon. The original HomePod was announced at WWDC in 2017 and launched in 2018 after a heavily delayed release. The device was met with mixed reviews; critics praised its outstanding sound quality but pointed out its high price, missing features, and limited functionality compared to rivals. Apple dropped its price from $349 to $299 in April 2019 and, in March 2021, the company announced that it was discontinuing the first-generation HomePod, instead shifting its focus to the HomePod mini, which launched the previous year. The decision left a gap in Apple's product lineup for a full-sized smart speaker until the company introduced the second-generation model via a press release on January 18, 2023. It launched on February 3, 2023. The second-generation HomePod looks virtually identical to the original, although it is 0.2 inches shorter and has a larger edge-to-edge LED touchscreen on top. It also boasts a range of upgrades and changes compared to its 2018 predecessor, including the S7 chip, a U1 ultra wideband chip, a removable power cable, a temperature and humidity sensor, and sound recognition. However, it features two fewer microphones and horn-loaded tweeters. Apple is widely rumored to be planning a wave of new smart home devices, including a home security camera, over the next few years, but it is not clear if the HomePod is part of that. Apple appeared to be exploring a new HomePod with a touchscreen display at the top of the device around 2024, ostensibly proven by leaked prototype images, but there have been no further reports of such a device or any third-generation HomePod for over a year. Rumors about Apple's plans for the smart home now center on an all-new smart home hub device, which has been described as a HomePod with a square iPad-like 7-inch screen and an A18 chip, with support for the next-generation version of Siri. It is expected to launch this year. A new HomePod mini is also rumored to be released this year. Related Roundup: HomePodBuyer's Guide: HomePod (Neutral) This article, "HomePod 2 Now Over 3 Years Old, With No Sign of New Model" first appeared on MacRumors.com Discuss this article in our forums View the full article