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System 3 Offroad has expanded its popular XTR370 tire lineup with the introduction of the all-new XTR370W, a wider and more aggressive evolution of the original X-Terrain radial tire designed specifically for extreme terrain performance. Building off the proven foundation of the standard XTR370, the new “W” variant introduces a massive 12-inch-wide tread profile that is engineered to help UTVs stay on top of ruts instead of falling into them. The wider footprint increases flotation and stability while also improving traction in deep mud, loose terrain, and technical rock sections. The original XTR370 earned a strong reputation among UTV riders thanks to its deep tread design, multi-angle shoulder lugs, and durable radial construction. Available in sizes ranging from 27-inch to massive 40-inch applications, the standard XTR370 uses an 8-ply radial carcass combined with aggressive tread depths ranging from 0.75-inch up to 1.25-inch depending on tire size. The new XTR370W takes that concept even further with an impressive 1.125-inch tread depth and updated multi-angle tread blocks featuring integrated siping. This design allows the tread lugs to flex and clamp onto terrain more effectively, increasing traction on rocks, slick surfaces, roots, and uneven terrain. System 3 also extended the sidewall tread on the XTR370W to improve side bite and lateral grip during off-camber climbs and aggressive cornering. The larger tread footprint combined with enhanced sidewall traction should make the new tire especially appealing to riders tackling technical rock crawling terrain and deep rutted trails. The XTR370W will be available in two different constructions depending on rider preference and terrain conditions. The standard XTR370W uses a tough 10-ply-rated radial carcass paired with a trail-oriented compound that balances durability, puncture resistance, flotation, and ride comfort. This version is aimed at riders looking for long-lasting performance in harsh terrain. For maximum traction, the XTR370W Sticky Compound model combines System 3’s proprietary soft rubber compound with a more flexible 8-ply-rated radial carcass. The softer compound and increased carcass flex are designed to dramatically improve grip on slick rock and technical surfaces while also increasing flotation. The addition of the XTR370W gives System 3 a serious contender in the growing ultra-wide extreme terrain tire category while building upon the reputation and performance of the original XTR370 platform. For riders looking for increased flotation, deeper tread, and maximum traction in extreme terrain, the new XTR370W appears ready to push the XTR370 lineup to the next level. The XTR370W will be available June 2026. For more information about the new XTR370W and the complete XTR370 tire lineup, visit System 3 Offroad. The post System 3 Offroad Expands XTR370 Lineup with New XTR370W Wide Tire appeared first on UTV Guide. View the full article

The all-new CFMOTO ZFORCE Z10 marks a major step forward for CFMOTO in the high-performance sport UTV market. Designed to compete directly with machines like the Polaris RZR, Can-Am Maverick X3 DS, and Kawasaki Teryx KRX, the Z10 combines big horsepower, premium suspension, modern technology, and aggressive styling at a price point that undercuts much of the competition. At the heart of the Z10 is a turbocharged 998cc triple-cylinder engine producing up to 154 horsepower and 107 lb-ft of torque depending on market specifications. Power delivery is smooth and surprisingly refined for a turbocharged platform, with strong midrange acceleration that works equally well in dunes, fast desert terrain, and technical trails. The new OmniDrive CVT feels tighter and more responsive than previous CFMOTO drivetrains, helping the Z10 feel far more polished than earlier ZFORCE models. One particularly smart design feature on the Z10 is the rear-mounted radiator and intercooler setup. By moving both heat exchangers behind the cab instead of directly in front of the occupants, CFMOTO helps reduce the amount of engine and turbo heat entering the cockpit. This creates a noticeably cooler interior environment during long rides, especially in desert conditions where heat management becomes a major factor in driver comfort. One of the biggest surprises is how complete the package feels straight from the factory. FOX QSE electronically adjustable shocks with Eibach springs come standard, allowing drivers to switch between soft, medium, and firm suspension settings from the steering wheel. Suspension travel measures 17 inches up front and 20 inches in the rear, giving the Z10 impressive capability in rough terrain. The chassis feels planted at speed while still remaining comfortable on rocky trails and washboard roads. CFMOTO ZFORCE Z10 Another standout feature of the Z10 is the way the chassis and roll cage are integrated together. Unlike some sport UTVs that rely primarily on bolted cage connections, the Z10 features a welded cage structure that ties directly into the chassis in four key locations. This creates a more rigid overall platform that helps improve handling precision, suspension performance, and overall durability in rough terrain. That added rigidity becomes especially noticeable when driving aggressively through whoops, rocky trails, or uneven terrain where chassis flex can affect vehicle feel. The integrated design gives the Z10 a more solid and planted character while also contributing to the premium fit and finish throughout the vehicle. Inside the cockpit, the Z10 feels far more premium than many riders might expect from CFMOTO. The 12.3-inch RideSync touchscreen with Apple CarPlay, steering wheel-mounted controls, backup camera, and digital driver display bring automotive-inspired technology into the off-road world. Suspension seats, NFC key functionality, and multiple drive modes add to the upscale experience. The overall interior quality is a noticeable improvement over previous CFMOTO machines and rivals some of the more established premium brands. Inside the cockpit – nice seats and a view at the air inlet for heat exchangers The Z10 also comes impressively equipped from the factory with features many competitors reserve for higher trim levels or accessories. Standard equipment includes a 4,500-pound winch with synthetic rope, half doors, aluminum bash plates, HDPE skid protection, front and rear sway bars, recovery hooks, and 30-inch tires. That gives buyers a machine that is trail-ready without immediately requiring thousands of dollars in upgrades. One area where we would like to see improvement is the lack of a factory roof. In our opinion, every UTV should include a roof regardless of price point. A roof adds a significant amount of comfort and protection from sun, rain, mud, and trail debris, especially during long days on the trail or in harsh desert environments. While many owners will likely add an aftermarket or accessory roof right away, it’s one of those features that feels essential on a modern sport UTV. Considering how well-equipped the Z10 is in nearly every other area, a standard roof would have made the package feel even more complete. Where the Z10 still has something to prove is long-term durability and dealer support. Polaris and Can-Am have decades of racing and performance credibility behind them, while CFMOTO is still building confidence in the premium sport segment. Still, the value proposition is difficult to ignore. With pricing starting around $19,999 for the two-seat model, the Z10 delivers a huge amount of performance and technology for the money. Comparable machines from other manufacturers can quickly climb well beyond that price once similar suspension, electronics, and accessories are added. Final Verdict The CFMOTO ZFORCE Z10 is easily the most serious sport UTV CFMOTO has ever produced. It combines strong turbocharged performance, premium FOX suspension, impressive factory technology, and aggressive styling into a package that feels far more refined than many expected. Features like the rear-mounted cooling system and welded integrated chassis design help separate the Z10 from the crowded sport UTV market while contributing to improved comfort and durability. While it still needs to establish a long-term reputation for durability and aftermarket support, the Z10 proves that CFMOTO is no longer just competing on price alone. For riders looking for maximum features and performance per dollar, the Z10 may be one of the biggest disruptors the sport UTV market has seen in years. The post CFMOTO ZFORCE Z10 Review appeared first on UTV Guide. View the full article

Polaris Off Road and the RZR Factory Racing team today announced a new partnership with the Ampudia family, one of the most iconic names in Baja racing history. The alliance unites two powerhouses synonymous with off-road performance and championship pedigree for a multi-faceted collaboration that will unfold in open desert racing and dynamic fan experiences. As part of the collaboration, renowned racer Rodrigo Ampudia Jr. will join forces with first-year RZR Factory Racing driver Joe Terrana, co-driving the No.1898 RZR Pro R Factory race vehicle in the remaining three SCORE International races of the season — the upcoming Baja 500, Baja 400 and the legendary Baja 1000. Ampudia brings extensive desert racing experience to the program, including victories and podium finishes in the top-tier Trophy Truck class. For all three SCORE races, Terrana and Ampudia’s RZR Pro R Factory race vehicle will feature Ampudia’s signature hot pink livery, a meaningful tribute inspired by his mother’s successful battle with breast cancer. The iconic design has become one of the most recognizable liveries in Baja racing and a symbol of strength, perseverance and family. “To join forces with Polaris and RZR Factory Racing is a huge honor,” said Rodrigo Ampudia. “They’ve built one of the strongest and most dominant programs in all of off-road racing, and the RZR Pro R Factory is without question the most precise and capable race machine in the sport today. I’m excited to team up with Joe and compete together in some of the biggest races of the year.” The Polaris-Ampudia partnership marks the coming together of Baja racing heritage and modern off-road innovation. Long regarded as local legends throughout the Baja Peninsula, the Ampudia family has earned a reputation for toughness, passion, and success in desert racing, while Polaris and RZR Factory Racing continue to push the limits of side-by-side performance through championships and race-proven engineering. “Anytime you have the opportunity to bring someone like Rodrigo into your program, it’s exciting, ”said Alex Scheuerell, Polaris’ Director of Off-Road Motorsports. “Pairing him with Joe and the RZR Factory Racing team brings two highly complementary competitors within one of the most proven programs in off-road racing. Rodrigo’s knowledge of Baja is second to none. His experience competing at the highest levels of Trophy Truck brings a tremendous advantage to the program. Pairing Rodrigo’s expertise with the proven performance and championship pedigree of the RZR Pro R Factory race machine creates an incredibly strong combination for the remainder of the SCORE season.” In addition to on-course competition, the collaboration will come to life through fan-focused initiatives throughout the SCORE season, including family-friendly events at Papas&Beer like race watch parties, bringing fans closer to the energy, culture and community surrounding Baja racing. Ampudia and Terrana will make their debut together at the Baja 500 on June 3-7, 2026, with Ampudia taking over driving duties for the second half of the grueling race. To learn more, please visit Polaris.com/RZR or join the conversation and follow on Facebook, Instagram, YouTube, and X. About Polaris As the global leader in powersports, Polaris Inc. (NYSE: PII) has been defining and redefining outdoor adventure since 1954. Polaris delivers industry-shaping off-road vehicles, snowmobiles, boats, military, quadricycles, and commercial transportation vehicles, along with an expansive portfolio of parts, garments, and accessories. Its lineup includes some of the most iconic brands in powersports, including the RANGER, RZR, Polaris XPEDITION, Bennington pontoons, Slingshot, and more. Headquartered in Minnesota and serving customers in nearly 100 countries, Polaris continues to set the standard for performance, quality, and unmatched service. Explore more at www.polaris.com. ### The post RZR FACTORY RACING ADDS RODRIGO AMPUDIA JR. TO LINEUP appeared first on UTV Action Magazine. View the full article

Ampudia to Co-Drive Alongside Joe Terrana in RZR Pro R Factory at Baja 500, Baja 400 and Baja 1000 Collaboration with Legendary Ampudia Family Brings Together Championship-Winning Performance, Baja Heritage and Fan-Focused Experiences MINNEAPOLIS, MN (May 26, 2026) – Polaris Off Road and the RZR Factory Racing team today announced a new partnership with the Ampudia family, one of the most iconic names in Baja racing history. The alliance unites two powerhouses synonymous with off-road performance and championship pedigree for a multi-faceted collaboration that will unfold in open desert racing and dynamic fan experiences. As part of the collaboration, renowned racer Rodrigo Ampudia Jr. will join forces with first-year RZR Factory Racing driver Joe Terrana, co-driving the No.1898 RZR Pro R Factory race vehicle in the remaining three SCORE International races of the season — the upcoming Baja 500, Baja 400 and the legendary Baja 1000. Ampudia brings extensive desert racing experience to the program, including victories and podium finishes in the top-tier Trophy Truck class. For all three SCORE races, Terrana and Ampudia’s RZR Pro R Factory race vehicle will feature Ampudia’s signature hot pink livery, a meaningful tribute inspired by his mother’s successful battle with breast cancer. The iconic design has become one of the most recognizable liveries in Baja racing and a symbol of strength, perseverance and family. “To join forces with Polaris and RZR Factory Racing is a huge honor,” said Rodrigo Ampudia. “They’ve built one of the strongest and most dominant programs in all of off-road racing, and the RZR Pro R Factory is without question the most precise and capable race machine in the sport today. I’m excited to team up with Joe and compete together in some of the biggest races of the year.” The Polaris-Ampudia partnership marks the coming together of Baja racing heritage and modern off-road innovation. Long regarded as local legends throughout the Baja peninsula, the Ampudia family has earned a reputation for toughness, passion and success in desert racing, while Polaris and RZR Factory Racing continue to push the limits of side-by-side performance through championships and race-proven engineering. “Anytime you have the opportunity to bring someone like Rodrigo into your program, it’s exciting,”said Alex Scheuerell, Polaris’ Director of Off-Road Motorsports. “Pairing him with Joe and the RZR Factory Racing team brings two highly complementary competitors within one of the most proven programs in off-road racing. Rodrigo’s knowledge of Baja is second to none. His experience competing at the highest levels of Trophy Truck brings a tremendous advantage to the program. Pairing Rodrigo’s expertise with the proven performance and championship pedigree of the RZR Pro R Factory race machine creates an incredibly strong combination for the remainder of the SCORE season.” In addition to on-course competition, the collaboration will come to life through fan-focused initiatives throughout the SCORE season, including family-friendly events at Papas&Beer like race watch parties, bringing fans closer to the energy, culture and community surrounding Baja racing. Ampudia and Terrana will make their debut together at the Baja 500 on June 3-7, 2026, with Ampudia taking over driving duties for the second half of the grueling race. To learn more, please visit Polaris.com/RZR or join the conversation and follow on Facebook sm, Instagram sm, YouTube smand Xsm. About Polaris As the global leader in powersports, Polaris Inc. (NYSE: PII) has been defining and redefining outdoor adventure since 1954. Polaris delivers industry-shaping off-road vehicles, snowmobiles, boats, military, quadricycles, and commercial transportation vehicles, along with an expansive portfolio of parts, garments, and accessories. Its lineup includes some of the most iconic brands in powersports including the RANGER, RZR, Polaris XPEDITION, Bennington pontoons, Slingshot, and more. Headquartered in Minnesota and serving customers in nearly 100 countries, Polaris continues to set the standard for performance, quality, and unmatched service. Explore more atwww.polaris.com. The post POLARIS RZR FACTORY RACING ADDS RODRIGO AMPUDIA JR. TO SCORE LINEUP appeared first on UTV Guide. View the full article

The 2026 TREAD Off-Road Expo is returning to St. George, Utah, on June 19-20, 2026, bringing together some of the biggest names in off-road performance, aftermarket parts, fabrication, and adventure lifestyle products for two days at the Dixie Convention Center. Organizers are billing this year’s expo as the biggest yet, with expanded vendor participation, exclusive show specials, hands-on displays, and a massive $10,000 “TREAD Bucks” giveaway for attendees. Held in the heart of Southern Utah’s off-road playground, the TREAD Off-Road Expo continues to position itself as more than just a trade show. The event is designed as a gathering place for the entire off-road community, from hardcore rock crawlers and UTV enthusiasts to overlanders, dirt bike riders, and weekend trail explorers. Organizers describe the event as a place where “brands meet the trail,” connecting enthusiasts directly with the companies and builders behind the latest innovations in off-road performance. The expo floor will feature vendors showcasing suspension systems, wheels and tires, lighting, recovery gear, electronics, fabrication equipment, overland products, and complete custom vehicle builds. Attendees will have the opportunity to speak directly with manufacturers, compare products in person, and take advantage of show-only discounts and promotions. According to event organizers, the expo is intended to help enthusiasts make real purchasing and build decisions rather than simply browsing static displays. One of the biggest additions for 2026 is the “TREAD Bucks Giveaway,” where attendees will have chances throughout the weekend to win expo credit redeemable with participating vendors. Organizers say more than $10,000 in TREAD Bucks will be given away during the event, with drawings held every two hours. Winners must be present to claim prizes, which can be used directly on the show floor toward parts, accessories, and gear. In addition to the giveaways, the expo will once again host a large raffle benefiting organizations that support off-road access and public lands advocacy. Proceeds from the raffle help support groups including the BlueRibbon Coalition and the Utah Public Lands Alliance. These organizations work to preserve access to trails and public lands for off-road recreation, making the raffle an important part of the event’s connection to the broader off-road community. Organizers say raffle prizes will include parts, accessories, gear, and products donated by participating exhibitors and sponsors. The expo also highlights the unique off-road terrain surrounding St. George, where nearby trails and riding areas provide a real-world testing ground for the products on display. From Sand Hollow’s slickrock and dunes to desert trails stretching across Southern Utah and Arizona, the region has become one of the top destinations in the country for UTVs, Jeeps, trucks, and overland vehicles. Event hours are scheduled for Friday, June 19 from 11 a.m. to 9 p.m. and Saturday, June 20 from 9 a.m. to 7 p.m. at the Dixie Convention Center in St. George. Additional information, vendor registration, and ticket details can be found at TREAD Off-Road Expo. TREAD Off-Road Expo Announces Inaugural Event in St. George, Utah The post 2026 TREAD Off-Road Expo Returns to St. George with $10K Giveaway and Expanded Vendor Show appeared first on UTV Guide. View the full article

New Phase-5 and Phase-7 kits replace the factory full-range speakers and 4-channel amplifier while retaining the factory front subwoofer and factory subwoofer amp. ST. GEORGE, UT. , SSV Works, The Original UTV Audio Brand, has launched its new Phased Audio Kits for the 2024-2026 Polaris Xpedition ADV with Ride Command®, giving Xpedition owners a major step up from factory audio with more power, better clarity, and deeper bass. Previously, SSV Works introduced Xpedition audio upgrade kits designed to replace the factory speakers while continuing to use the factory amplifiers. The new Phased Audio Kits take the system much further by replacing the factory full-range speakers and factory 4-channel amplifier with premium aftermarket components and a powerful 1,400-watt 5-channel amplifier. Polaris XPEDITION ADV Phased Audio Kits Every Phase-5 kit includes two (2) front 1-inch tweeters, two (2) front 6.5-inch full-range speakers, two (2) rear 6.5-inch full-range speakers, and the 1,400-watt 5-channel amplifier. The twist is that SSV Works keeps the factory front subwoofer and factory 400-watt subwoofer amplifier active, turning the Xpedition into a 7-speaker, 1,800-watt total system. Polaris XPEDITION Rear Subwoofer For riders who want even more bass, the Phase-7 kits add a rear-seat 10-inch subwoofer in a ported SSV Works enclosure. With the added rear subwoofer and the retained factory front subwoofer, the system becomes an 8-speaker, 1,800-watt total audio system with bass hitting from the front and rear of the cab. Polaris XPEDITION ADV Phased Audio Kits “This is the Xpedition system we wanted to build for customers who like the factory Ride Command experience, but want real aftermarket output,” said Kelson Downes, Marketing Director of SSV Works. “The big win is that we’re not throwing away what Polaris already built. We replace the factory full-range speakers and factory 4-channel amp with a serious power upgrade, while keeping the front factory subwoofer and 400-watt factory sub amp active. Add the rear-seat 10-inch subwoofer, and you turn the cab into an 8-speaker, 1,800-watt system.” The new Polaris Xpedition ADV Phased Audio Kits are available in four (4) configurations: Phase-5 V-Spec: Retail $3,199.99 | SKU: 250-XPD-PHZ5VRC Phase-7 V-Spec: Retail $3,799.99 | SKU: 250-XPD-PHZ7VRC Phase-5 K-Spec: Retail $3,149.99 | SKU: 250-XPD-PHZ6KLRC Phase-7 K-Spec: Retail $3,749.99 | SKU: 250-XPD-PHZ7KLRC The V-Spec kits include SSV Works V6 speakers, while the K-Spec kits include Kicker KML speakers. All kits include SSV Works front tweeters, vehicle-specific mounting, plug-and-play wiring, and rugged components built for off-road use. SSV Works enclosures and SSV speaker components are backed by the company’s Limited Lifetime Warranty. The new SSV Works Polaris Xpedition ADV Phased Audio Kits are available now through authorized SSV Works dealers and at SSVWorks.com. For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email [email protected]. About SSV Works Based out its 40,000-square-foot facility in St. George, UT., SSV Works is a global leader in off-road, weatherproof audio systems for today’s hottest and most popular UTVs. To this day, SSV Works manufactures the UTV industry’s only purpose-built complete audio systems, offering every piece needed for a complete install. With more than 45 years in audio design and manufacturing experience, SSV Works is the top choice among UTV enthusiasts and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Arctic Cat, Jeep, and Honda vehicles. Take your ride to the next level- visit www.SSVWorks.com today! SSV Works Polaris XPEDITION Rear-Seat Subwoofer Kit The post SSV Works Launches New Polaris XPEDITION ADV Phased Audio Kits appeared first on UTV Guide. View the full article

Suspension Direct Inc. (SDi) has officially expanded its Terrain Master 2.1 shock lineup with a new application for the redesigned 2026 Can-Am Defender HD11. The company says the new shock package was developed specifically for the latest Defender platform to improve ride comfort, control, and stability whether the machine is being used for work, trail riding, or long days in rough terrain. The Terrain Master 2.1 series has already gained attention in the utility UTV market by offering a premium rebuildable shock option for machines that traditionally came equipped with basic emulsion-style shocks. With the arrival of the completely redesigned Defender HD11 platform for 2026, SDi moved quickly to bring a dedicated suspension package to the new model. SDI Terrain Master 2.1 Shocks: Premium Suspension Upgrade for Utility UTVs According to SDi, the new Defender HD11 Terrain Master 2.1 shocks are designed as a direct bolt-on replacement and feature billet aluminum construction, high-flow pistons, piggyback reservoirs, oversized compression adjusters, and fully rebuildable internals. The shocks are engineered to deliver improved small bump compliance while also providing better bottoming resistance and stability under heavier loads. SDi Terrain Master 2.1 Shocks Are available for factory and mid-travel suspension A major focus of the Terrain Master line has been creating a more controlled and comfortable ride for utility-focused UTVs that often see a mix of work and recreation. SDi says the shocks are tuned to help the Defender remain planted and predictable across washboard roads, rocky trails, desert terrain, and uneven job sites. The company also notes that the shocks now come standard with its Zero Fade Fluid designed to improve consistency during extended use and heat buildup. The new shocks arrive at a time when aftermarket suspension upgrades for utility UTVs continue to grow in popularity. While high-performance suspension systems have long been common in sport side-by-sides, many Defender owners are now looking for improved comfort and handling from their work-oriented machines as trail riding and overland-style use become more common. Discussions on Defender owner forums have shown increasing interest in premium shock upgrades for the HD11 platform. The Terrain Master 2.1 shocks feature: Billet aluminum high-flow pistons Low-friction piggyback reservoirs Large-bore compression adjusters Quick-adjust preload rings Hardened shock shafts with hard chrome coating PTFE-lined spherical bearings Fully rebuildable seal heads Vehicle-specific spring tuning SDi says the shocks are intended to provide a premium ride experience without requiring a long-travel suspension conversion or major chassis modifications. Pricing for the complete Can-Am Defender HD11 Terrain Master 2.1 shock package is listed at approximately $2,549.99. The release also highlights how quickly the aftermarket is responding to the new 2026 Can-Am Defender HD11 platform. Following Can-Am’s launch of the updated Defender lineup, suspension manufacturers have already begun rolling out upgraded shocks and suspension components aimed at owners looking to improve ride quality, hauling capability, and off-road performance. About Suspension Direct Inc. Suspension Direct Inc. (SDi) is a California-based suspension manufacturer and distributor specializing in high-performance suspension and chassis components for UTV, motocross, Jeep, and off-road applications. Founded in 2006, SDi has built a reputation for developing innovative products including its Terrain Master shocks, E-CLIK electronic suspension systems, E-LINK sway bar technology, and premium suspension tuning components. The company works closely with major suspension brands including WP, Showa, KYB, Walker Evans, and Fox while also designing and manufacturing its own proprietary products focused on improving ride quality, handling, durability, and off-road performance. Based in Lake Elsinore, California, SDi serves both recreational riders and professional race teams across the powersports industry. Can-Am Launches New Generation Defender Side-by-Side for 2026, Engineered to Outperform The post SDi Announces Terrain Master 2.1 Shocks for the 2026 Can-Am Defender HD11 appeared first on UTV Guide. View the full article

With the impending forecast for the High Point Area Qualifier weekend, Racer Productions and PAMX have cancelled this weekend's PAMX portion of racing, and Friday's practice. View the full article

With the impending forecast for the High Point Area Qualifier weekend, Racer Productions and PAMX have cancelled this weekend's PAMX portion of racing, and Friday's practice. View the full article

Canadian powersports giant BRP — parent company of Can-Am, Sea-Doo, Ski-Doo and Lynx — is facing one of the biggest financial challenges in its recent history following major changes to U.S. tariff policy. The company recently announced it is suspending its Fiscal Year 2027 financial guidance after revised U.S. Section 232 tariffs dramatically increased the cost of importing many of its vehicles into the United States. According to BRP, the revised tariff structure now applies a 25% tariff to the total value of imported snowmobiles and most off-road vehicles rather than only taxing the steel, aluminum, and copper content of those products. The changes took effect on April 6, 2026, and the financial impact is substantial. BRP estimates the revised tariff rules could add more than $500 million in additional costs during the remainder of the fiscal year before any mitigation efforts are implemented. The announcement immediately rattled investors. BRP shares plunged sharply after the company withdrew its guidance, with analysts pointing to uncertainty surrounding future pricing, margins, production strategy, and consumer demand. A major factor behind BRP’s exposure is its manufacturing footprint. Many Can-Am off-road vehicles and Ski-Doo products sold in the United States are built in Canada and Mexico, making them especially vulnerable to import tariffs. Industry analysts noted that BRP is more exposed than some competitors because a significant percentage of its production occurs outside the U.S. The tariff situation has also created a sharp contrast between BRP and competitors like Polaris. Polaris recently stated that the revised tariffs are not expected to materially impact its 2026 guidance due in part to its larger U.S.-based manufacturing footprint and stronger domestic supplier network. For consumers, the biggest question is whether tariffs will translate into higher prices on new Can-Am side-by-sides, ATVs, Ski-Doos, and Sea-Doos. While BRP has not announced broad pricing changes yet, the scale of the added costs will likely force the company to pursue a combination of price increases, supply chain adjustments, production shifts, and cost-cutting measures. The broader powersports industry is also watching closely. Dealers and OEMs are already dealing with softening consumer demand, higher interest rates, and elevated inventory levels following the post-pandemic sales boom. Additional tariff-driven price increases could create even more pressure on sales throughout the industry. Despite the uncertainty, BRP says it remains financially stable and believes its strong balance sheet and operational flexibility will help it navigate the challenge. In its official statement, CEO Denis Le Vot acknowledged the “highly volatile and unpredictable tariff environment” while expressing confidence that the company can continue moving forward despite the disruption. For off-road enthusiasts, the situation could become one of the biggest business stories the powersports market has seen in years. If tariffs remain in place long term, they could reshape pricing, manufacturing strategies, and even future model availability across the UTV, ATV, snowmobile, and personal watercraft markets. Recent New Model Releases from Can-Am Can-Am Unveils the Industry’s Most Affordable HVAC-Equipped Side-by-Sides 2026 Can-Am Defender X mr HD11: The Mud Monster Reimagined Can-Am Launches New Generation Defender Side-by-Side for 2026, Engineered to Outperform The King of the Rocks: the Can-Am Maverick R X rc The post BRP Faces Massive Tariff Headwinds as U.S. Trade Changes Shake the Powersports Industry appeared first on UTV Guide. View the full article

Don't miss one of the final Loretta Lynn Area Qualifier this weekend at High Point, also racing in conjunction with the event with be the PAMX Spring Championship Series.View the full article

Don't miss one of the final Loretta Lynn Area Qualifier this weekend at High Point, also racing in conjunction with the event with be the PAMX Spring Championship Series.View the full article

High Point Raceway, one of the nation’s most iconic motocross venues, is set to deliver an action-packed 2026 season, welcoming riders and fans to a diverse lineup of amateur qualifiers, professional championship racing, and off-road events.View the full article

High Point Raceway, one of the nation’s most iconic motocross venues, is set to deliver an action-packed 2026 season, welcoming riders and fans to a diverse lineup of amateur qualifiers, professional championship racing, and off-road events.View the full article

The legendary National Off Road Racing Association is gearing up for one of its most ambitious events ever as the dates are now official for the 2027 NORRA Baja 10 Day Rally. Scheduled for April 27 through May 8, 2027, the event will celebrate the 60th Anniversary of NORRA with an unforgettable journey the full length of the Baja Peninsula — and back again. For racers, adventurers, and Baja enthusiasts, the 2027 rally promises to capture everything that makes NORRA special: long days in the dirt, incredible scenery, camaraderie, mechanical survival, and the spirit of old-school Baja racing. The event begins April 27-28 in Ensenada with registration, technical inspection, contingency, and qualifying. From there, competitors will embark on six days of racing southbound through some of Baja’s most iconic terrain on the way to San José del Cabo. Unlike traditional point-to-point races, the NORRA Baja Rally is as much about the experience as the competition itself. Racers can expect thousands of miles of rugged desert trails, rocky mountain passes, sandy washes, and coastal scenery as they work their way down the peninsula. Once teams reach Cabo, NORRA has scheduled two days to relax, repair race vehicles, regroup with teammates, and celebrate the halfway point of the adventure. The downtime in Cabo has become one of the highlights of the event, giving participants a chance to enjoy Baja culture while preparing for the demanding return trip north. After the break, competitors will tackle four additional days of racing back toward Ensenada before the event wraps up with a final awards celebration on May 8 at the iconic Estero Beach Hotel & Resort. The 2027 edition stands out not only because of its anniversary significance, but also because it embodies the original spirit of Baja racing. NORRA continues to attract a unique mix of vintage race vehicles, modern UTVs, trucks, buggies, and motorcycles, all sharing the same adventure across one of the most legendary off-road destinations in the world. With ten days of action, thousands of miles of racing, and sixty years of history behind it, the 2027 NORRA Baja Rally is shaping up to be one of the premier off-road events of the decade. For anyone who has ever dreamed of racing Baja, now is the time to start planning. About NORRA National Off Road Racing Association was founded in 1967 and is considered one of the pioneers of organized desert racing in North America. Best known today for its legendary Baja rally events, NORRA combines the spirit of vintage off-road racing with modern competition, creating a unique adventure-focused experience across the Baja Peninsula. The organization welcomes a wide variety of vehicles including UTVs, trucks, buggies, motorcycles, and vintage race machines, attracting competitors from around the world who want to experience the history, culture, and challenge of Baja racing. For more information on NORRA events and registration, visit NORRA Official Website. The post 2027 NORRA Baja Rally Set for Epic 10-Day Adventure Celebrating 60 Years of Off-Road Racing appeared first on UTV Guide. View the full article